Twitter & More

6 years ago, a new major Social Media service was launched, called “Twitter“, purely on the concept of “tweeting of birds”, applied to human context as “chirpy human beings”. This writing consists of Twitter, its usage, its worth & changes it has brought into particular industries.

To crystallize, I am not talking about a Social phenomenon of networking in a closed community, its about raising your own voice to what you wish. Therefore, we can rule out facebook from this article to the core.

A very fact that Twitter was launched in July, 2006, gained popularity in no-time with over 600+ million users in current date generating over 400 million tweets & 2 billion search queries approximately, on daily basis. These numbers can be impressive to anyone across the planet, I believe. It was the first web-service to be called as SMS of internet since its tweets are limited to 140 characters which was also termed as “Micro-blogging”.

The one thing you can say for certain about Twitter is that it makes a awful first impression. A new service that lets you send 140-character updates to your “followers,” and you think, Why does the world need this, exactly? It’s not as if we are sitting around 6 years ago, hoping for this kind of service where you send an instant message to a 100 friends in a circle updating about the your daily happenings. Post the great recession of 2008, this has started making more sense. There is a series of events which lead to the happening of the same, major one was, while recovering from the recession times, the pass-time decreased rapidly and 24 hours weren’t enough for employers, employees of corporates as well as speaking personally. World started being more precise than reading details which aren’t concerned to them. Only now, when twitter provided the way of becoming smart while framing your sentences into words & words into 140 characters. Frankly, I’d not open a single news based website after twitter, since everything is here even before it could be fit into an article and uploaded.

Psychologically speaking, people who are into a misery with no – confidence life, cannot be found on twitter, which makes it unique in other ways. It takes confident to state a statement which is limited to a certain words, so the sentiment can only be positive, neutral or negative. Nothing goes unidentified or unmatched. There is a lot of drama as well because people still make a mistake of comparing it with social networking sites like facebook. ITS NOT! In common language, it is a dais for every individual to speak which is publicly heard unlike networking websites which restrain you to a particularly closed community. Even “meme” says that if you are feeling absolutely helpless, join twitter & you will be surprised to reduce your own distress with a real-time happening timeline.

Twitter is being used by all sorts comprising of individuals, businesses, corporates etc. There is a sweet strategy of writing for each one of them which if not followed, can bring the internet-influence down. There are also some dozen pointers for businesses/corporates to follow for their brands, listed below: With the help of Twitter;

1) Monitor real-time conversations
2) Extend Customer Service
3) Offer helpful links & headlines
4) Identify issues on early stage
5) Break through communication barriers via engagement
6) Run special deals & promotions
7) Build the brand reputation
8) Find new business opportunities
9) Build in business relations
10) Boost visibility on search engines via keywords
11) Use feedback as real-time testimonials
12) Host Tweet-ups

Usage of twitter can be challenging to explain as it differs from account to account & from individual to individual & even perspective to perspective. It needs to be understood more than explained which can only happen if you figure out the trends for yourself and identify a tweeting pattern for yourself & how you wish to be viewed online.

Twitter possibly is worth more than $10 Billion, current date, as per Forbes. And of course, it is much more worthy when it comes to real-time data which can make a fortune for the one who has an eye for it.

There are many industries which have benefited by the presence on this Social platform, majority of them are B2C, why, because it has helped build an excellent communication channel between brand and customers directly. So, customer service industry stays on top which has gone under a dynamic change. Next to it have a trend of replacing places, so who so ever engages well, gets the reward.
Since the fact to be understood is that, there has been a great paradigm shift from data-driven world to engagement driven. People are fond of interacting online rather than personal meetings, only in some cases its unlikely. Also, we cannot identify real-time emotions into what is written & therefore it is not recommended to look for a date. 🙂
Else-wise, it is highly recommended to have a twitter account and regularly engage with your followers which in-turn will help you increase your own apt.


Fantastic writing and re-blogging the same as it seconds my thoughts. If someday a movie is made with same cast/crew/subject, I will be happy to buy production rights. 🙂

Employee Engagement is crucial!

It’s been said that those who do not learn from history are doomed to repeat it. Let’s consider then a lighthearted look at five famous disengaged employees from history and what their stories might teach us.  In retrospect, good practices around recognition, culture management and talent management would have made a big difference for these employees. What about yours?


Who: War Hero & infamous traitor.

Former Employer: Continental Congress

Status:  Defected

Employer’s Failure:  Though Arnold was one of their best leaders and soldier, his superiors failed to recognize or credit him for his successes, and instead unjustly demoted him.

Employer’s Big Loss:  West Point (nearly) and the cities later sacked and burned by this angry ex-soldier.

Lesson: Recognize and reward employee contributions.

Details:  Arnold, whose name is now synonymous with traitor, was a decorated and respected officer for the Revolutionary cause. Repeatedly overlooked and unrewarded, he was so harassed by his superiors that he demanded (and got) a court-martial to clear his name.  Exonerated, but bitter and disillusioned, the brilliant general conspired with the British and then joined their side in the war.


Who: Visionary and entertainment tycoon

Former Employer: Kansas City Star

Status:  Fired

Employer’s Failure:  The editor of the Kansas City Star newspaper failed to notice the talent he had working for him. He fired Disney as an illustrator because he “lacked imagination and had no good ideas.”

Employer’s Big Loss:  Mickey Mouse

Lesson: Discover who your true talent are and cultivate them.

Details:  Disney was fired from his job at the paper for… wait for it…. lack of creativity! Clearly, his bosses there failed to inspire him, and that lack of engagement with his work led to lackluster performance. Ironically, years later—after Disney had become wealthy and successful from his ideas— The Walt Disney Company would buy ABC, which owned The Kansas City Star.


Who: Roman politician and betrayer

Former Employer: Julius Caesar

Status:  Died in Exile

Employer’s Failure:  Boss Caesar failed to create a talent management plan that made his employees feel secure in their jobs. So Brutus and pals figured out a way to fire their boss — by way of a pointy dagger.

Employer’s Big Loss:  His life

Lesson:  Manage talent wisely and be smart about succession planning.

Details:  When the idealistic Brutus and his ambitious fellow senators thought Julius Caesar was gathering too much dictatorial power and not being as inclusive as he should be, they started sneaking around behind his back, and in the end stabbed him in it. Et tu Brute?


Who: Theological whistle-blower and instigator of Reformation

Former Employer: Catholic Church

Status: Excommunicated

Employer’s Failure: Instead of recognizing and supporting Luther for his contributions and reforms, the Church ignored and then retaliated against him.

Employer’s Big Loss:  A monopoly on Western Christianity. More than 1/3 of Christians today are Protestant, thanks to Luther.

Lesson: Listen to and recognize employees for their ideas.

Details:  Luther was a monk who wanted to reform, not leave the Catholic Church. But his superiors met his ideas with hostility. Luther responded by leading an exodus from the Church, a protest so profound that it spawned a new branch of the Christian religion, Protestantism. The Church later went on to initiate the Counter-Reformation, which addressed most of the issues Luther had raised—but it was too late.


Who: Brilliant inventor and the real genius behind electricity

Former Employer: Thomas Edison

Status:  Resigned to literally take a job digging ditches

Employer’s Failure:  Edison promised a bonus if Tesla was successful on a project. After Tesla’s completion of the project, Edison reneged. Tesla resigned bitterly.

Employer’s Big Loss:  After parting ways from Edison, Tesla went on to discover:  FM radio, remote control, robots, spark plugs, fluorescent lights, laser beams, wireless communications, Tesla’s turbines, vertical take-off aircraft and the concepts behind the electric car.

Lesson:  Appreciate, support and reward your employees, and then happily reap the benefits of their hard work!

Details:  The brilliant Serbian-born inventor Tesla was the real genius who harnessed the power of electricity. But employer Edison underestimated and failed to reward Tesla and then lost him as an employee.  Though he went on to make many important discoveries, Tesla died in relative obscurity.  Edison lost both the genius of Tesla’s inventive mind and ultimately the war of currents.

Business has always seemed like an easy task but when someone actually took the entrepreneurship path, has face a lot of difficulties, some gave up, some didn’t. But in the dynamic world as today’s where time is the only crucial thing, you cannot wait for a decade for things to happen. The whole dynamic shift might happen while you wait for your business to pick up, so keep your eyes open, something which you might have learned in your intense education/training. If it calls for diversification, think and go for it, use all your resources, put every mind you have, to use and results would be in fine colors. But if you keep optimizing as an optimist, you might land in trouble after a while and realizing then is not what you were born for. I agree, we have the success stories of many conglomerates which started with almost nothing & are in billions today but did you look at the paradigm shift? Did you realize that we are no longer the part of 19th century? Did you realize we are into millennium. Talk about millennium also, we only have few dot com stories with us. 

Our own malcontent employees are probably unlikely to lead an insurgence or burn our city to the ground, but you can be sure that every day they are stabbing your business in the back. The good news is that many disengaged employees are really just potentially engaged employees whose passion for their work has been stifled or curdled. Win those folks’ hearts and minds, and you can turn potential disaster into measurable success for your business.

-“MP” – RB via #globalforce