Social Media Day – Social Media what?

A global event started by Mashable Pete Cashmore, thanks man!

buy-twitter-followers-bird-dollar-sign-webBut I think; it has lost it’s cause, at least bits of it. Why do I feel so? #Twitter might go public, easy reason of depression already even though Mr. CEO says – “Money doesn’t drive us, it’s just oxygen”. My point exactly. “That’s what makes it everything”.

Anyway, coming back to Social Media Day, June 30th, every year, I recognize it’s existence but no matter how much fun it sounds, it’s a money driven business like any celebrate-social-media-day-with-mashable-in-san-francisco-49dda7d314other. I see, Digital departments of corporations and/ OR Digital Agencies, they are number driven. It’s as good as like, someone like – Adolf Hitler sitting on your head with a gun pointed at you, that if you didn’t get 1 million fans or 10,000 followers; you will be fired. Now, you and me, both know, Adolf Hitler, has no idea about Social Media, whatsoever. His accomplice told him or I must say influenced him by saying, numbers drive this business. Yeah, what a ‘mess’.

Why don’t I see special campaigns? Why don’t I see bean bags? Why don’t I see, people dressed up in costumes? Why don’t I see cupcakes? Why don’t I see a flair? Why don’t I see some joy? – Questions; no Social Media department OR company will answer to. Because, everything costs oxygen! Everyone is happy to neglect people and people accept it. You know why? Here’s an example:

In an documentary with BBC- Saud bin Abdul Muhsin Al Saud, Governer of Ha’il province, Kingdom of Saudi Arabia, said: [Rephrase of his statement] “I am the super-power, I can make a statement and it will be a rule effective immediately but will the people accept it? It’s not like something which is considered to be “Haram” will be accepted even by the supreme power – In here, he essentially talks about Women driving in KSA, getting a chance to speak and other rights.

Similarly, people working in the Social Media Industry are neglecting the basic norms and standards of it. It’s funny how some companies have actually termed “Social Media” as – THE NEXT BIG THING”. Well, if you are sitting on a billion dollars with millions of fans, for you, YES. This negligence is coming naturally because statistics are that, over 65% of the people working in Social Media are not even Social Media savvy, with no idea whatsoever. So, this education is going far beyond worse in coming years because the one who is teaching also has no idea of what is he/ she talking. I’ve actually been writing about something called “Fun” – “Social Media is Supposed to be Fun”

Not sure if I am right but I at least know I am not wrong.

Okay, for rest of the 30% – 35%, hats off for actually thinking/ planning every aspect; but you will get my vote only once it pops out for good. Hope to see some fun in 2014.

Respondents to Social Media Day:

Social Media Day Survey

Advertisements

The Social Keyboard

So, I am sure, a lot of you would have thought of it but my question is, why is it still not there?

Out of tons, the keyboard manufacturing companies, of course, I can only name a few such as ‘Microsoft’, ‘Apple’, ‘Dell’, ‘Logitech’, ‘hp’ etc. none of them came up with this. Why?

The Social Media Keyboard
The Social Media Keyboard

How cool would it be to have an Enhanced keyboard which is so much internet savvy, good for the conglomerates involved in mass communication, media and teenagers, of course. Yeah, that’s too much of a cliché.

But is that just because of a company patent war? Of course, I understand every one wants to be the no. 1 in terms of branding; but can you stop the battle for a second and actually be human-centric? Lets do it the people way!

Events & Social Media Numbers

Social Media

Social Media, a broad subject now, processes the big data for you which is hard to quantify otherwise, there was no concept of key influences before this. It’s always interesting to see a projector screen on the wall with real timeline on it. We only had power points or graphs that are totally capable of putting 70% audience to sleep. But yes, the innovation is excellent. At least, some of the audience or attendees just stay up to see their post on the wall while the presentation/ speech is on. However, there are a few key questions; which can be coupled in because they have a major impact. First of which would be:

a) What does an event does to your numbers? – If you are a consumer based business, then obviously you will want to see loads of feedback and/ or engagement with live audience. By analysis and putting the psychological context to it, it increases the numbers way faster than otherwise, best percentage guess is 20%. What should I say about quality but that ain’t relevant for now. It’s the aftermath, which can be looked at later on when we go to “retention”.

b) How do the numbers look after a fortnight? – For most brands, it decreases to a certain extent when they do not find the same content they followed you in the first place for. So let’s say I called it for an account “x” and I followed it for specifically for the content going on for the event and I find them deviating from the subject they belong to, after a fortnight, I ‘d be forced to un-follow them. But what if, I was being wrong in the first place? Well, can’t say, that’s totally subjective.customer-retention

c) Hence, “Retention” – The event is not something which was not in your plan. It was. So should have been the content you were pushing at that time. Of course, catering the live engagement is a little different all together but majority goes as per plan. So, until a fortnight; you have an option to either customize your push data as per the new percentage following or go by your usual style which could harm those numbers to some extent.

All in all, the numbers are effected at your events (essentially mean, increase). So, along side of your event planning, plan your push data and drive the engagement as you like and not let the engagement drive your account. Because you never know, there might be a good chance of your audience being 80% savvy with Social Media because they might be coming in from the info you pushed on your Social Media Profiles.

Your audience can be present in the ballroom or watching/ listening to you via a webcast which is also a very effective way of marketing, these days. It increases the trust score for the brand.