Dubai’s Expo 2020 Bid

Dubai, a candidate city for hosting the Expo in 2020. The support so far has been astonishing. So many nationalities have come united towards the bid and what’s awesome to see is, people in Dubai, rather UAE are behaving, as “We Know We Have It, Regardless Of The Result”. That’s the spirit with-in Dubai; look outside, some of the finest nations have come in support and released statements favoring Dubai, same nations who didn’t back Dubai during the debacle of 2008-10.

Clear anticipations of larger pool of business, the world have never seen before, Dubai will unfold some of the finest architecture & technological aspects. It’s midway to both Dubai International Airport and Abu Dhabi International Airport connected more than 350 destinations every-day. In Dubai Airshow 2013, the largest order in the history of civil aviation was placed by Emirates, ordering 150 wide-body Boeing-777x and 50 Airbus A-380, valuing up to $99bn. Racing up to it, Etihad Airways placed for another 117 aircrafts and Qatar Airways with 70 orders. There is no sign of slowing down for Dubai.

bid support

Great lesson for other nations, as well as teaches us a lot about life, that if we are united towards anything, we can overcome any debacle and achieve almost everything in life. My vote and support goes to Dubai, United Arab Emirates, and once again a huge congratulations to Prime Minister of UAE, Ruler of Dubai, H.H. Shiekh Mohammed Bin Rashid Al Maktoum – The Visionary. You’ve done it right, else this support wouldn’t have come in.

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Social went Public! – $TWTR #Twitter

So, great buzz about Twitter going public today with $TWTR as it’s @NYSEEuronext symbol. Twitter surged as much as 94 percent from the $26 initial public offering price. While trader nerves were tested in the hours after the open as a venue for over-the-counter stocks was closed and one NYSE data feed slowed, investors said they saw no impact on Twitter.

The whole #IPO of $TWTR went really smooth allowing the trading to stabilize around $45, from where it initially began. Not a great but definitely a lot better start than #Facebook, which was a blunder 18-months ago.

In literally the first 15 minutes of the trading there were 1,684,138 tweets relating NYSE_Twitter_Twitter Bannerto the #IPO, were recorded from various Twitter platforms/ applications, most coming from major NEWS houses. Social Media streams with #Twitter, #TWTR, $TWTR, #TwitterIPO hashtags were continuously refreshing with over thousands of tweets and retweets every second.

Below provided is the chart with tweets within 4 hours of trading:

Twitter Tweet Statistics

So, what do you think? The buzz can keep the momentum going?

 

Substance in Social Media

Funny is how people now-a-days are considering Social Media, the BIG thing now. Where-as it was a big-thing a long back ago, maybe 3-4-5 years ago. Now, it’s the only thing. Developed or Developing countries, all are fairly in touch with Social Media whether they like it or not. I won’t be surprised if you don’t find a single 50-year old or a 5 year old who hasn’t heard about Facebook. This has nothing to do with popularity of Facebook but the way Social Media has evolved over the years.

like_us_on_facebook_small

It gives me goose bumps to think about the year 2020 or let’s talk 2035. It might take another level, it might vanish totally.Considering ‘Mark Zuckerberg’ who built the Facebook platform in one night, donno when next of his kind can pull of the one-nighter. The ultimate conclusion drawn is “WE DON’T KNOW” and the one who says “I KNOW” is probably a noob or lying in your face.

big-data-cloudSubstance in Social Media is not about Big-Data anymore. Tell me one company who needs to have Big-Data or to who Big-Data is useful? Everyone demands Unified Data. Social Media agencies are increasing exponentially, but do they have any idea what are the projects of Social for 2020 – 2035? Answer is ‘NO’. Why? No one cares, it’s hot now, let’s get on to it. Let’s get on trend. Implications are on the giants, local giants and segmented companies. Consequences, they don’t prepare well for.

I’ve seen a no. of Social Media reports now (well, you can too, just google them). I can tell you in crystal clear words, only one of ten reports have some substance and have projections related to near future. I mean, come one, if you gained 100 or 1000 fans on Facebook, how is it going to help you? Did you ever wonder, the pages which have over a million fans, how much engagement is there on their pages? If not, go and check.

Brand Influence

So if you are an agency, what exactly are you telling your client? Just a pie chart of his coverage? Or just his fan/ followeracquisition? Do you honestly think, it’s of any substance to the client or his requirements? Do you even know what are the right metrics? Well, in some cases, the client also doesn’t pay attention even if you write the script of the movie Matrix in it but in some cases the clients are going to grill you.

Whatever might be the case, on a broader perspective you need to question each page of your publisher. You need to question each metrics, each number on your pie or bar graph. That if I am telling the fan acquisition increased, why did it happen, what made it happen, what kinda post is likely to produce a similar impact on the Social Channel.

Social Media is not a business. It’s a subject or allow me to put it as a chapter under Brand identity. Regardless, it has to be in conjunction with ‘Marketing, Branding and Communication Strategies” of the client. Hence, if you just run after numbers in Caught in the wrong job2013 {After 6 proper years from evolution of Social Media}, in my language you’re just another man/ women caught in the wrong job.

There’s something for everyone on Social Media, has to be.

Paradigm Shift

Yes, as we speak. I think that was enough to say when it came to Social Media but how many of you knew there had been one, actually?paradigm-shift-11-e1335918096319

I bet, only a few of you. This is because the field of Media became Social with facebook, became digital with twitter & shot up ever since with WordPress, Tumblr, Pinterest & YouTube, essentially. Traditional media is one thing which is has taken a huge hit out of all this. That’s only because in a fast connecting world, people only had less and less time for other people in – person. But yeah, we all know that by now.

There had been a lot of Social Media Guru’s by now, I guess, people in this field have even overrated the term “Guru’s” because every other person is one. That ain’t the case, let me be honest with you. Even the people on highest positions are not. Pretending is one thing and knowing about the shift is another.

A lot of you need to understand the concept of ‘unified data’ rather than ‘bigdata’. If you can make out the difference between two, good enough. If not, BEWARE of this shift, it’s like the gigantic wave data that can hit you and your business model hard.

Paradigm Shift

Charm!

Can someone be a real “charmist”? Damn, I thought that was a word, until word gave me a red-flag.Charm

Anyhow, question remains the same, can someone withdraw your entire focus and drain down your energy in just a jiffy? Answer cannot be in a yes or no. There has to be a pro-longed explanation to this. Like how the light in a campfire, lits everyone’s face, like how the leaves from a tree fall, like how smell of home-cooked meal travels, like how the motion of a tyre suggests, it’s going backwards, like how the second’s hand in your wrist watch ticks; these connotations can only lead the way. Reaching for the green light across the ocean coming from the light house can be one of the most fascinating feelings ever. So, what does charm has to do with all this? Well, charm brings us elements we require to feel the air and what’s in it. It can be solicited with romance easily but hold on; I am not there, yet!

I am not essentially talking about all the visible or the beautiful icons; I am talking inner-sanctum. So, unless it comes from with-in; directly from the combinatorial effect of heart & mind, it’s not charm. Heart might easily release its feelings but mind acts as a security guard and checks its protocols before anything is allowed a “facial expression”.

The dreams of childhood still fit in everyone’s daily life, some conveniently choose to ignore it, some follow it, and some take it as a commotion. But one’s with charm always keep those dreams in their minds with an imagination of getting hold of a magic wand someday & spearing it all out for real. Well, let me tell you, it may work for them. Because, I don’t know who said it, but it’s a fact that “With dreams, you will reach no-where, can’t reach anywhere without ‘em either”. Hence, it becomes a connection of a chain reaction within one and; only comes to the face with a glow; the dilation of pupils is the very first noticeable reaction – Now that’s CHARM!

Charm Girl

Ever felt it?

Attention Audience!

How about an attention seeking experience. Will it be called “desperation” in terms of Social Media?

Answer is “NO”.

There is a good percentage of people who are up for a new experience, any given point of time. Hence, potential, opportunities which are hard to breach, otherwise. So, what do you do? Lot of people/ agencies I know, choose to ignore because of monetary cautions. I clearly state it every time that these types of experiences if given in any event/ meeting, in my previous article of “Events & Social Media Numbers”.

I had some quality experience with Costa Coffee Team in the UAE. It was a blend of their trade secret recipe and marketing event with a bunch of Socially active people. The agenda was the launch of their iphone app called “Costa Coffee” available at the app store.Of course, for now, it’s a regionally focused app where-in the concentration restraints to United Arab Emirates, essentially Dubai.

The app associates well with the brand, being of the same branded colors, ‘light maroon & cream’. It was pretty interesting as an overall experience because obviously it would contain the menu card but apart from that it has a puzzle game & music. Well, someone really smart came-up with that for sure. Locations of all Costa Stores across UAE are built-in courtesy, GMaps.

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I found it easy to use and pretty simple in the format it’s icons are placed. So good job Mr. Developer. One obvious addition I would make here is, launch it for Android & Windows as soon as you can.

Coming back to the Event, it has become a social norm to be socially involved with your key influences, in order to maintain the volumes of your buzz. A bunch of us who were learning the coffee art, or at least giving a shot for it… Honestly, it was fun, even though, I was not very much interested in that but always up for new experiences. Thanks for Costa Coffee UAE for hosting this event.

-P

Social Media Day – Social Media what?

A global event started by Mashable Pete Cashmore, thanks man!

buy-twitter-followers-bird-dollar-sign-webBut I think; it has lost it’s cause, at least bits of it. Why do I feel so? #Twitter might go public, easy reason of depression already even though Mr. CEO says – “Money doesn’t drive us, it’s just oxygen”. My point exactly. “That’s what makes it everything”.

Anyway, coming back to Social Media Day, June 30th, every year, I recognize it’s existence but no matter how much fun it sounds, it’s a money driven business like any celebrate-social-media-day-with-mashable-in-san-francisco-49dda7d314other. I see, Digital departments of corporations and/ OR Digital Agencies, they are number driven. It’s as good as like, someone like – Adolf Hitler sitting on your head with a gun pointed at you, that if you didn’t get 1 million fans or 10,000 followers; you will be fired. Now, you and me, both know, Adolf Hitler, has no idea about Social Media, whatsoever. His accomplice told him or I must say influenced him by saying, numbers drive this business. Yeah, what a ‘mess’.

Why don’t I see special campaigns? Why don’t I see bean bags? Why don’t I see, people dressed up in costumes? Why don’t I see cupcakes? Why don’t I see a flair? Why don’t I see some joy? – Questions; no Social Media department OR company will answer to. Because, everything costs oxygen! Everyone is happy to neglect people and people accept it. You know why? Here’s an example:

In an documentary with BBC- Saud bin Abdul Muhsin Al Saud, Governer of Ha’il province, Kingdom of Saudi Arabia, said: [Rephrase of his statement] “I am the super-power, I can make a statement and it will be a rule effective immediately but will the people accept it? It’s not like something which is considered to be “Haram” will be accepted even by the supreme power – In here, he essentially talks about Women driving in KSA, getting a chance to speak and other rights.

Similarly, people working in the Social Media Industry are neglecting the basic norms and standards of it. It’s funny how some companies have actually termed “Social Media” as – THE NEXT BIG THING”. Well, if you are sitting on a billion dollars with millions of fans, for you, YES. This negligence is coming naturally because statistics are that, over 65% of the people working in Social Media are not even Social Media savvy, with no idea whatsoever. So, this education is going far beyond worse in coming years because the one who is teaching also has no idea of what is he/ she talking. I’ve actually been writing about something called “Fun” – “Social Media is Supposed to be Fun”

Not sure if I am right but I at least know I am not wrong.

Okay, for rest of the 30% – 35%, hats off for actually thinking/ planning every aspect; but you will get my vote only once it pops out for good. Hope to see some fun in 2014.

Respondents to Social Media Day:

Social Media Day Survey

The Social Keyboard

So, I am sure, a lot of you would have thought of it but my question is, why is it still not there?

Out of tons, the keyboard manufacturing companies, of course, I can only name a few such as ‘Microsoft’, ‘Apple’, ‘Dell’, ‘Logitech’, ‘hp’ etc. none of them came up with this. Why?

The Social Media Keyboard
The Social Media Keyboard

How cool would it be to have an Enhanced keyboard which is so much internet savvy, good for the conglomerates involved in mass communication, media and teenagers, of course. Yeah, that’s too much of a cliché.

But is that just because of a company patent war? Of course, I understand every one wants to be the no. 1 in terms of branding; but can you stop the battle for a second and actually be human-centric? Lets do it the people way!

Events & Social Media Numbers

Social Media

Social Media, a broad subject now, processes the big data for you which is hard to quantify otherwise, there was no concept of key influences before this. It’s always interesting to see a projector screen on the wall with real timeline on it. We only had power points or graphs that are totally capable of putting 70% audience to sleep. But yes, the innovation is excellent. At least, some of the audience or attendees just stay up to see their post on the wall while the presentation/ speech is on. However, there are a few key questions; which can be coupled in because they have a major impact. First of which would be:

a) What does an event does to your numbers? – If you are a consumer based business, then obviously you will want to see loads of feedback and/ or engagement with live audience. By analysis and putting the psychological context to it, it increases the numbers way faster than otherwise, best percentage guess is 20%. What should I say about quality but that ain’t relevant for now. It’s the aftermath, which can be looked at later on when we go to “retention”.

b) How do the numbers look after a fortnight? – For most brands, it decreases to a certain extent when they do not find the same content they followed you in the first place for. So let’s say I called it for an account “x” and I followed it for specifically for the content going on for the event and I find them deviating from the subject they belong to, after a fortnight, I ‘d be forced to un-follow them. But what if, I was being wrong in the first place? Well, can’t say, that’s totally subjective.customer-retention

c) Hence, “Retention” – The event is not something which was not in your plan. It was. So should have been the content you were pushing at that time. Of course, catering the live engagement is a little different all together but majority goes as per plan. So, until a fortnight; you have an option to either customize your push data as per the new percentage following or go by your usual style which could harm those numbers to some extent.

All in all, the numbers are effected at your events (essentially mean, increase). So, along side of your event planning, plan your push data and drive the engagement as you like and not let the engagement drive your account. Because you never know, there might be a good chance of your audience being 80% savvy with Social Media because they might be coming in from the info you pushed on your Social Media Profiles.

Your audience can be present in the ballroom or watching/ listening to you via a webcast which is also a very effective way of marketing, these days. It increases the trust score for the brand.

Brands & Sarcasm!

Social Media, as we all know is a very vast field for those who use it, for those who doesn’t use it, for those who study and monitor it and for those who still struggle to find the correlation between it and people.

Anyway, when it comes to marketing, some brands have rightfully How-to-Boost-Your-Marketing-through-Social-Mediachosen Social Media platforms to display a whole bunch of products, generated conversations and shoved the idea of that product in Social Media users. But, as a study suggests that only 14% population trusts marketing, rest 86% still look for peer recommendations. Also, trust score for a brand increases when it has 38% negativity amongst it’s consumers. As I have previously mentioned in one of my post “Social Media When…” that negativity spreads at 100x speed than positivity and comes down with the same frequency, similar is the case with the trust score.

People with such negative comments/ posts, can say anything and everything about something. It can be direct, related, indirect or sarcastic manner. This post is all about how should brands take “Sarcasm”.

For that, I’ve a very critical question, which I would like to bring to your attention:

a) Are brands allowed to take sarcasm? Social Media and your brand

The answer to this one isn’t simple. Because it totally depends upon what kind if brand are you. Of course, there are more chances of you being a consumer based brand since you are using Social Media to maintain your brand loyalty and market yourself. If so, what industry do you belong to? Say, telecommunications, beauty products, fashion, consumable goods or anything in which you are in touch with your end-user. Then, YES, totally YES, you are allowed to take sarcasm. In fact, it gives you a golden opportunity to immediately go a clock ahead of your competitors.

Wonder HOW?

Here’s how. We all know about the Burger King twitter hack, anyone knows how burger king treated the situation after they restored their communications, successfully? They ACCEPTED it!Sarcasm Redefined

There you go, the key to successful engagement post crisis is accepting. Same is with sarcasm. If someone’s being sarcastic towards you, welcome it. Accept it. Win it. Treat that person. It would work as a charm for your brand’s trust score. Just don’t ignore. Turn the situation to an arena and turn to the stage as a stand up comedian, if you have to; everyone likes to laugh. Just don’t ignore.

Simple steps to get you there are:

1) Formulate an engagement strategy as soon as you know your sarcastic influence.

2) Build up a conversation on a personal note. Just remember, this one can bring a 100 more to you, without any effort and investment.

3) Once you have given enough attention, try and accept it again with a sarcastic tone of “it happens to the best of us”.

Not in one case, I can think of, this can go wrong. Communication on Social Platforms is similar to communicating in any public meeting, hence, doesn’t require a rocket science strategy. Plain communication is enough to cater to your own loyalty.

Social Circle

#Tip: Social Media is not “Word of Mouth”; it’s “World of Mouth”, hence, lets not make it complicated.