“Social Media”, now one of the very important aspects for business houses as well as very well under misconception or misunderstood term. The best example of this disaster could be considering the largest social network “facebook” similar to the biggest microblog “Twitter”. Yes, the two are very different from each other.
Let’s devise some factors on which the difference is measured:
Closed Network: Be it a network, community or society, they all have boundaries*, which is your Social Network which doesn’t co-relates with the outside world. On the other hand Microblog is something which is open* to anyone and everyone.
*Privacy settings are not considered for now.
Content: The content posted on a Social Network is usually supposed to remain confined which only a specified set of people can view. On Micrblog it is different; it is more public than private.
*Privacy settings are not considered for now.
Photo Albums: Sharing of memories/pictures is in a format of an album over a Social Network where as there is no such option on Microblog, you can post a link for sure but you cannot upload an album over.
Connecting: Since both, the Social Networks as well as Microblog has seen presence of B2C companies presence over them, people try and connect with them in different ways which is again not similar.
Daily Activity: There is daily activity seen over Social Network as well as Microblog by most of the users online. *Mobile internet is one of the biggest reasons*. But what you should be writing over a Social Network
Nearly hundreds of differences could be pulled up if you keep thinking but basic point is to understand Social Media approach. Huge mismatch happens when the two are combined for any campaign. They don’t work well in terms of ROI or Social Graphs. And its ironic that they are still used as it is.
Does it/should it matter? Is the question?
Answer is simple, in almost 90% of the cases, YES, it does matter.
Answer: Every company has an organizational hierarchy, it so happens that once commands flow from the top, the junior agents are left with no choice. It happens only because people who are new to Social Media and are usually in their late 40s and 50s, tend to turn to facebook and just tend to love the millions of likes. Where as young personnel, understands the difference of active and interactive fans/followers and would rather have a small portion of they but keep a continuous activity when the business is concerned.
Please note: This is not criticism; this is the result of a survey. And exceptions can be ruled out.
Many people believe social media can do no good to promote their business. They also believe social media is a waste of time and energy. There might be some or other reasons that made their efforts a failure. By following a few steps, anyone can successfully do advertising through social networks. A clear vision is necessary in a social media activity. You should obviously have a strategy before each of your movements in social networks.
So before even hitting the gadget, you need to broaden your thought process and mindset, think like everyone who’s eye is on your business. Here are some reasons why will something fail for you:
Blogs and Books: Most of the people follow the bigger names and try to adapt their tips and wisdom and later get upset just because it did not work well for you. So all you have to understand is a blog post is something that is not specifically written for you, going for something generic is not always the solution but be specific.
Strategies with no end goals: You must be clear with the end goals of your specific social media activity. So going for social media without a clear vision of the kind of outcome you want, is certainly of no help. Just because your competitor is involved in activities like tweeting you can’t drag yourself into this social media buzz expecting some great results.
Believe or Leave: Anyone who does not believe in social media cannot meet their goals. It is the belief and clear set idea that keeps any promotion successful. What works for others might not be working well for you. But with a targeted audience strategy you can make it work efficiently for you.
1. Companies with a target of more mature customers do not benefit from Social Media
2. Companies create pages for themselves only to promote their their own products/services
3. Most potential customers would rather receive customer support via telephone
4. Social Media doesn’t really help your business
All the above myth’s have been proven wrong over the time and the paradigm has shifted so quickly that many people went on stand-by just to see what is happening and they were never able to catchup.