Events & Social Media Numbers

Social Media

Social Media, a broad subject now, processes the big data for you which is hard to quantify otherwise, there was no concept of key influences before this. It’s always interesting to see a projector screen on the wall with real timeline on it. We only had power points or graphs that are totally capable of putting 70% audience to sleep. But yes, the innovation is excellent. At least, some of the audience or attendees just stay up to see their post on the wall while the presentation/ speech is on. However, there are a few key questions; which can be coupled in because they have a major impact. First of which would be:

a) What does an event does to your numbers? – If you are a consumer based business, then obviously you will want to see loads of feedback and/ or engagement with live audience. By analysis and putting the psychological context to it, it increases the numbers way faster than otherwise, best percentage guess is 20%. What should I say about quality but that ain’t relevant for now. It’s the aftermath, which can be looked at later on when we go to “retention”.

b) How do the numbers look after a fortnight? – For most brands, it decreases to a certain extent when they do not find the same content they followed you in the first place for. So let’s say I called it for an account “x” and I followed it for specifically for the content going on for the event and I find them deviating from the subject they belong to, after a fortnight, I ‘d be forced to un-follow them. But what if, I was being wrong in the first place? Well, can’t say, that’s totally subjective.customer-retention

c) Hence, “Retention” – The event is not something which was not in your plan. It was. So should have been the content you were pushing at that time. Of course, catering the live engagement is a little different all together but majority goes as per plan. So, until a fortnight; you have an option to either customize your push data as per the new percentage following or go by your usual style which could harm those numbers to some extent.

All in all, the numbers are effected at your events (essentially mean, increase). So, along side of your event planning, plan your push data and drive the engagement as you like and not let the engagement drive your account. Because you never know, there might be a good chance of your audience being 80% savvy with Social Media because they might be coming in from the info you pushed on your Social Media Profiles.

Your audience can be present in the ballroom or watching/ listening to you via a webcast which is also a very effective way of marketing, these days. It increases the trust score for the brand.

Advertisements

Is LinkedIn, a serious affair?

Talking about Social networks, LinkedIn has always stood out to be one professional network bring corporates and corporate professional together. However, its usage still remains undefined to certain extents. Along with that, its apprehension is also dissimilar with a lot of people, of which to pen all isn’t viable. Hence, let’s try and ask the key questions to begin with:linkedin

a)      What is LinkedIn’s purpose?

b)      How are you using it? And what for?

c)       How is your corporate looking at it? Or how is it considered at all?

You must be thinking, why these key questions now. Well, there is a great significance to all of these. Over a period of time, this network has raised itself a Social Network with its core competence of bringing working professionals together with detailed job descriptions of oneself that can be read in the format of a Resume. Hence, its usage becomes crucial at an early stage of a professional career. Coming back to the questions, here is how I answer them:

a)      What is LinkedIn’s purpose: For someone with an educational background with an outlook of a professional corporate career, it’s a must to have a profile on LinkedIn and importantly with 100% completeness. In other words, what’s there to hide if you consider your growth as self-achievement? At random hours, the talent acquisition professionals or the head hunters do keep an eye for niche requirements and you could be the end of their search. And ask yourself, what did it cost you?

b)      How are you using it? And what for? Answer to this one is pretty simple, if you are a person with an educational background looking for a job, no better place to be. If you are already into a job, looking for more relevant opportunities, again no better place to be. If you are happy with your job and still hold a profile, maybe participate in the group discussions LinkedIn holds and give a piece of advice. If you a business owner, well, you’ve an ocean of thoughts put together for you to enhance every department of your conglomerate.

c)       How is your corporate looking at it? Or how is it considered at all? Of all, my major focus remains on this question. As I’ve already pointed out the period progression of LinkedIn from a small Social Website into a hardcore Professional Network, I want to learn about the corporate consideration of the same. So far, I’ve seen lots of changes coming through with-in the network, such as addition company profiles and followers of the same. But yet, I don’t see its significance reaching to all levels.

To elaborate on last question, I feel for a few things:Linkedin

1)      Not all the employees of an organization follow the same format of designation and company name. Why?

2)      If they don’t follow the same format, is/ should the organization be concerned? Because, it’s about the online reputation, if I’m not wrong.

3)      Should there be a protocol as such? In my opinion, yes!

4)      I just read in someone’s profile, it said “India’s largest IT Company”. If I am viewing you on LinkedIn, my dear, I would certainly know what your company name mean.

Further elaborating my point, below provided is an example and you are to tell me, why this and what should the company do about this:

LinkedIn Profile 1

LinkedIn Profile 2

LinkedIn Profile 3

Above mentioned are some real time experiences, I’ve gone through and felt that it is important to follow a format and companies, majorly the people involved in PR and HR departments should get this amended for their organizations. After all, its all about the brand identity, whether online or offline.

Let me know your thoughts.

Disclaimer: The above piece is my perception. LinkedIn Or Intel Corporation has nothing to do with it.

5 Tips to Manage your Profiles

Social Media, one of the rapidly growing industry is based on a business module of publication. As soon as we hear social media, we picture key websites such as twitter, facebook, google+ etc. In today’s date, each one of us is having a profile on several social networking website, if not several, stats are for at least 3 per individual. At times we it becomes difficult to manage between them. Here are 5 pointer tips on how you should manage those profiles and since, a “connect” option is available between a few, which ones you should bridge & which ones you shouldn’t & which ones you strictly shouldn’t. 5 tips are as follows:Social Media Classification, every network means something

1. Keep professional profiles separate from your Social profiles:

This is a thin line between professional & social profiles, maintain that. The largest & famous website for professional networking is LinkedIn. If you are having a profile & stay active on LinkedIn, it is strongly recommended that you do not connect it with your facebook or twitter accounts. It creates a different impression & personally speaking, no one wants to know here what did you do in your Social Life on a Professional Network.

2.  Watch the content: If you are a content personality who sticks to one subject/thing/topic or are managing your work accounts, then its recommended you connect everything to your social profiles so as to increase hits on your name/brand name.Particularly

3. Facebook & Twitter in particular: I don’t understand if you classify these two as similar, let me enlighten you, they are NOT. They are not even near to a same concept. Again, if you are not content, do not connect these platforms to each other. Facebook is your social face & Twitter remains your social activity, they cannot be clubbed for no reason.

4. Blogs & Social Profiles: In the language of Twitter, what you cannot sum on twitter is called your blog. Therefore, if you are an active blogger, attach it to your social profiles only when you feel you are writing some content which can be of public interest & not what you did in your day or last month or last summer.

5. Other Networks & you: The networking websites which don’t sit on the wall of fame of Social Media are critical as well. If you are someone who tends to make a profile on almost all websites, stay active on them or else delete them. Try & search your name in Google search sometimes, if you are content you will see neat results. If not, the results would go haywire. This can affect you if you’re looking for employment or looking for new clients.

So, all in all, there are terms & conditions with every network and you have to classify each one of them smartly enough to create an impression which first click on your name somewhere on the web. Remember, 30 years ago, Government had technology, 20 years ago, conglomerates had it, 10 years ago, consumers had it & now its carried by even 5 year olds.

Classification

Classify each network according to your needs/requirements and connect them smartly and you will see sit on good search results which will boost up your personality/brand.