Brands & Sarcasm!

Social Media, as we all know is a very vast field for those who use it, for those who doesn’t use it, for those who study and monitor it and for those who still struggle to find the correlation between it and people.

Anyway, when it comes to marketing, some brands have rightfully How-to-Boost-Your-Marketing-through-Social-Mediachosen Social Media platforms to display a whole bunch of products, generated conversations and shoved the idea of that product in Social Media users. But, as a study suggests that only 14% population trusts marketing, rest 86% still look for peer recommendations. Also, trust score for a brand increases when it has 38% negativity amongst it’s consumers. As I have previously mentioned in one of my post “Social Media When…” that negativity spreads at 100x speed than positivity and comes down with the same frequency, similar is the case with the trust score.

People with such negative comments/ posts, can say anything and everything about something. It can be direct, related, indirect or sarcastic manner. This post is all about how should brands take “Sarcasm”.

For that, I’ve a very critical question, which I would like to bring to your attention:

a) Are brands allowed to take sarcasm? Social Media and your brand

The answer to this one isn’t simple. Because it totally depends upon what kind if brand are you. Of course, there are more chances of you being a consumer based brand since you are using Social Media to maintain your brand loyalty and market yourself. If so, what industry do you belong to? Say, telecommunications, beauty products, fashion, consumable goods or anything in which you are in touch with your end-user. Then, YES, totally YES, you are allowed to take sarcasm. In fact, it gives you a golden opportunity to immediately go a clock ahead of your competitors.

Wonder HOW?

Here’s how. We all know about the Burger King twitter hack, anyone knows how burger king treated the situation after they restored their communications, successfully? They ACCEPTED it!Sarcasm Redefined

There you go, the key to successful engagement post crisis is accepting. Same is with sarcasm. If someone’s being sarcastic towards you, welcome it. Accept it. Win it. Treat that person. It would work as a charm for your brand’s trust score. Just don’t ignore. Turn the situation to an arena and turn to the stage as a stand up comedian, if you have to; everyone likes to laugh. Just don’t ignore.

Simple steps to get you there are:

1) Formulate an engagement strategy as soon as you know your sarcastic influence.

2) Build up a conversation on a personal note. Just remember, this one can bring a 100 more to you, without any effort and investment.

3) Once you have given enough attention, try and accept it again with a sarcastic tone of “it happens to the best of us”.

Not in one case, I can think of, this can go wrong. Communication on Social Platforms is similar to communicating in any public meeting, hence, doesn’t require a rocket science strategy. Plain communication is enough to cater to your own loyalty.

Social Circle

#Tip: Social Media is not “Word of Mouth”; it’s “World of Mouth”, hence, lets not make it complicated.


An engineer’s view towards heavy profile jobs

Confused? (Caution: Do not read if you are confused…)

Its not entirely true when it is said, whatever happens, happens for good. Many a times it is just happens because it has to happen and all our lives we have no answer as to why it had happened. This is what has happened recently, by recently I surely mean some 5-6 years span of time. Of course “engineering” forces a person to think in a technical way even if something doesn’t requires such thinking. Engineers are anyway full of hope even if it is the last few seconds and they are way behind scoring, please keep the films apart, they can show anything but reality isn’t that pretty.

As a growing up individual, my decisions were reconciled by parents/learned people around or I should say, they had a strong influence in the entire process, this generally happens if you are not a merit holder, which makes many of us fall in the majority. So, after +2, I was sent to an engineering college to become a successful engineer with my technical hat on my head  & believe me I started thinking in a very different manner about things, all the things. This included even the further plans. Now, it happens so, that I continue to not study in my engineering, wait for the last minute for exam papers leak or important questions by a friendly professor and result is flunking in one or a couple of subjects for the semesters but who worry’s? We get a chance every year till we do it right. And all this while I follow the engineering dream of flashing an ID badge of an IT giant, at that time we call it a “High-Profile Job”, of course things are not all the same from then & now. But yet, dream is a dream, so dreaming more and studying less made me end up in a messy situation where-in my parents/learned people’s advise came in picture once again influencing my decision yet again. Now, I start working in a relatively small company, shrinking the size of my dream to some extent. Now, not even a month passes and stupid technical hat makes us think of “higher education” to sit on the head of a crowd of 10 people at least. There I start to deviate from the actual learning to stupid MCQs which might get me through some further technical stuff or management conceptualizes. In pursuit of that, a hunt begins to acquire a seat in the best car we can get. We miss some, we slam the doors of some and we started dreaming of the best one, yet again.

Now, somehow, we land decently and start a new life, leaving behind the actual learning which we should have taken. Time passes by and things happen by itself. A crucial time comes when it comes to dream of “heavy profile job” again. Having “Engineering” already in the bag-pack, we put in management over it and it somehow suppressing the bachelors. And this is how it goes for majority. If you are recruited in campus, you are a fool to leave it but all engineers come with a fool’s tag, at least most of them. And then the market research begins, again hunting starts according to the dream. Some engineers, now management people are pulled back by parents/learned people to sit back and struggle in their own territories, some starts up ventures of their own and some keep struggling in the fields having no referrals at all.

A big problem lands up on the interview’s table as he/she isn’t able to categorize the personality with a couple of degrees and having a little of real-time experience. So, if you are categorized in terms of your engineering, it bugs you and if you are categorized in terms of your management study, it again bugs you but this time, its more scary as you don’t know how it is. But still, the dream of “Heavy Profile Jobs” does not go. Ideal statement: “I wish to be a CEO, I know its a cliche but imagine how it is to stand in your own office on a top floor of a tall building overlooking the city” and the only people who faint after listening to this is parents/learned people.

Let me tell you, some live this dream and some have to shrink it again at this level. The only answer to this entire confusion is “Study from the beginning” or “Do not study at all”. Do not stay in the middle, I repeat, do not stay in the middle. Do not dream of a heavy profile job after your studies, rather think of creating one, if you are not studying. It will definitely help. Life is not a Chandler’s dictionary of Sheldon’s qualification, its much more. Give it a chance. And dream accordingly.