Social Media is supposed to be fun…

A lot of us are actually missing the one fact which the whole Social Media Industry sits on, “FUN”.

Story of ‘facebook’, I guess all the readers know it, if not I encourage you to watch “Social Network – The Movie”, the story was a true depiction of a guy who just wants to have some fun. Hence it all began. Blogging for days, months, years & one day we are confined to 140 characters and clearly are asked to be smart, hence twitter showed up.  I’ve devised 10 things done by brands on facebook and twitter, which are a total fail strategy and because it is not fun anymore, it looks bold to my eyes, therefore cannot ignore. Following are the 10 mistakes made by brands while using Social Media:

1) Making ‘facebook’ page for brand and every other product they have.SMTrends

2) Not having a ‘help’ account for twitter & those who have are not doing a great job.

3) Focusing more on pictures and albums, which is a total bummer.

4) Not engaging with fans and followers with-in a certain time frame.

5) Writing formal and professional language, it’s not a corporate communication class, it’s Social Media, yes brands are allowed to troll at times. It’s not a fail.

6) Competitions, 90% of all the brands have a common facebook competition. Why can’t you have a platform based competition? Unless, you are saying that facebook and twitter are all the same to you.

7) Delete and re-post: If you’ve made a typo, use it to strengthen and come up with a punch-line and crack some people. Do not delete that stuff. This is an era of “Trollism”.

8) Promoting one platform on the other: Most failure strategy of all, actually. Never market your facebook page on twitter account or vice-versa, for obvious reasons.

9) Timings of the posts: Time is a crucial factor in generating the sense of engagement you are expecting, so manage that wisely.

10) Lastly, encourage your own employees to promote the brand and be quite proud of the same because a saying that is strongly followed “Change comes from with-in”.

So, the above also hold tips and tricks to engagement, check your current policy of engagement and try something new. Don’t be active for one day and nothing comes for the rest of the days in a week.

Bottom-line: No need to be extremely professional in your writing, be decent that would be enough because the fact that everyone needs to remember is “behind my profile, it’s me, behind a brand’s profile also, there is no machine, it’s someone like me”

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5 Tips to Manage your Profiles

Social Media, one of the rapidly growing industry is based on a business module of publication. As soon as we hear social media, we picture key websites such as twitter, facebook, google+ etc. In today’s date, each one of us is having a profile on several social networking website, if not several, stats are for at least 3 per individual. At times we it becomes difficult to manage between them. Here are 5 pointer tips on how you should manage those profiles and since, a “connect” option is available between a few, which ones you should bridge & which ones you shouldn’t & which ones you strictly shouldn’t. 5 tips are as follows:Social Media Classification, every network means something

1. Keep professional profiles separate from your Social profiles:

This is a thin line between professional & social profiles, maintain that. The largest & famous website for professional networking is LinkedIn. If you are having a profile & stay active on LinkedIn, it is strongly recommended that you do not connect it with your facebook or twitter accounts. It creates a different impression & personally speaking, no one wants to know here what did you do in your Social Life on a Professional Network.

2.  Watch the content: If you are a content personality who sticks to one subject/thing/topic or are managing your work accounts, then its recommended you connect everything to your social profiles so as to increase hits on your name/brand name.Particularly

3. Facebook & Twitter in particular: I don’t understand if you classify these two as similar, let me enlighten you, they are NOT. They are not even near to a same concept. Again, if you are not content, do not connect these platforms to each other. Facebook is your social face & Twitter remains your social activity, they cannot be clubbed for no reason.

4. Blogs & Social Profiles: In the language of Twitter, what you cannot sum on twitter is called your blog. Therefore, if you are an active blogger, attach it to your social profiles only when you feel you are writing some content which can be of public interest & not what you did in your day or last month or last summer.

5. Other Networks & you: The networking websites which don’t sit on the wall of fame of Social Media are critical as well. If you are someone who tends to make a profile on almost all websites, stay active on them or else delete them. Try & search your name in Google search sometimes, if you are content you will see neat results. If not, the results would go haywire. This can affect you if you’re looking for employment or looking for new clients.

So, all in all, there are terms & conditions with every network and you have to classify each one of them smartly enough to create an impression which first click on your name somewhere on the web. Remember, 30 years ago, Government had technology, 20 years ago, conglomerates had it, 10 years ago, consumers had it & now its carried by even 5 year olds.

Classification

Classify each network according to your needs/requirements and connect them smartly and you will see sit on good search results which will boost up your personality/brand.