Paradigm Shift

Yes, as we speak. I think that was enough to say when it came to Social Media but how many of you knew there had been one, actually?paradigm-shift-11-e1335918096319

I bet, only a few of you. This is because the field of Media became Social with facebook, became digital with twitter & shot up ever since with WordPress, Tumblr, Pinterest & YouTube, essentially. Traditional media is one thing which is has taken a huge hit out of all this. That’s only because in a fast connecting world, people only had less and less time for other people in – person. But yeah, we all know that by now.

There had been a lot of Social Media Guru’s by now, I guess, people in this field have even overrated the term “Guru’s” because every other person is one. That ain’t the case, let me be honest with you. Even the people on highest positions are not. Pretending is one thing and knowing about the shift is another.

A lot of you need to understand the concept of ‘unified data’ rather than ‘bigdata’. If you can make out the difference between two, good enough. If not, BEWARE of this shift, it’s like the gigantic wave data that can hit you and your business model hard.

Paradigm Shift

Brands & Sarcasm!

Social Media, as we all know is a very vast field for those who use it, for those who doesn’t use it, for those who study and monitor it and for those who still struggle to find the correlation between it and people.

Anyway, when it comes to marketing, some brands have rightfully How-to-Boost-Your-Marketing-through-Social-Mediachosen Social Media platforms to display a whole bunch of products, generated conversations and shoved the idea of that product in Social Media users. But, as a study suggests that only 14% population trusts marketing, rest 86% still look for peer recommendations. Also, trust score for a brand increases when it has 38% negativity amongst it’s consumers. As I have previously mentioned in one of my post “Social Media When…” that negativity spreads at 100x speed than positivity and comes down with the same frequency, similar is the case with the trust score.

People with such negative comments/ posts, can say anything and everything about something. It can be direct, related, indirect or sarcastic manner. This post is all about how should brands take “Sarcasm”.

For that, I’ve a very critical question, which I would like to bring to your attention:

a) Are brands allowed to take sarcasm? Social Media and your brand

The answer to this one isn’t simple. Because it totally depends upon what kind if brand are you. Of course, there are more chances of you being a consumer based brand since you are using Social Media to maintain your brand loyalty and market yourself. If so, what industry do you belong to? Say, telecommunications, beauty products, fashion, consumable goods or anything in which you are in touch with your end-user. Then, YES, totally YES, you are allowed to take sarcasm. In fact, it gives you a golden opportunity to immediately go a clock ahead of your competitors.

Wonder HOW?

Here’s how. We all know about the Burger King twitter hack, anyone knows how burger king treated the situation after they restored their communications, successfully? They ACCEPTED it!Sarcasm Redefined

There you go, the key to successful engagement post crisis is accepting. Same is with sarcasm. If someone’s being sarcastic towards you, welcome it. Accept it. Win it. Treat that person. It would work as a charm for your brand’s trust score. Just don’t ignore. Turn the situation to an arena and turn to the stage as a stand up comedian, if you have to; everyone likes to laugh. Just don’t ignore.

Simple steps to get you there are:

1) Formulate an engagement strategy as soon as you know your sarcastic influence.

2) Build up a conversation on a personal note. Just remember, this one can bring a 100 more to you, without any effort and investment.

3) Once you have given enough attention, try and accept it again with a sarcastic tone of “it happens to the best of us”.

Not in one case, I can think of, this can go wrong. Communication on Social Platforms is similar to communicating in any public meeting, hence, doesn’t require a rocket science strategy. Plain communication is enough to cater to your own loyalty.

Social Circle

#Tip: Social Media is not “Word of Mouth”; it’s “World of Mouth”, hence, lets not make it complicated.

Twitter and it’s Media

Twitter, today, has announced a new fresh outlook to it’s media. Yes, the traditional, slow format has been converted to something similar to picasa on your PC/Mac. It has begun rolling out a new feature that will let you view a larger version of a photo without going to a separate page (as pictured below), as well as another addition that will see videos from Vine, YouTube, Vimeo and others video engines.

A little tweaked are it’s conversation view. This change should surely boost it’s usage and should totally bind it’s loyal users. Looks like, all the Social Media sites are on a roll. Good stuff 🙂

Twitter New Media View

Social Media Virality!

Just a quick question on this subject: Can it be controlled?social-media-fail1

As simple as the question; simple is the answer: “No”

Recent example: “Dreamliner” Boeing 787 – one of the finest state-of-the-art airplanes being grounded due to some incidents and faults. People got to read all sorts of stuff on Social Media platforms. One who knows nothing about Airplanes; also killed it on his/her account. Question rises again; can Boeing do anything about it?facebook-fail

Very similar to this one, there are a lot of other examples also; since we all are smart enough to know that by now; Social Media agencies are hired to do all sorts of Social Media for big conglomerates, accidents like these are well anticipated. This is what we call a “Social Media ‘Fail'” or to tag it #SocialMedia #Fail.

What’s the your strategy for these times?

– If you don’t have one; have one. If you have one; review the other top Social Media fails and analyze your’s.

What’s the best that could be done?

Well, it totally depends upon the gravity of the situation. If it is a minor and recoverable incident, best is to keep calm and quiet for a while because ‘Justin Beiber’ or ‘One Direction’ would come soon to rescue you. Yes this is how, your audience is now-a-days.If you are not following: just keep a track of the top 10 world trends on twitter for 7 days and you’ll know what am I talking about.
But if the situation is worse; make an apology on be half of the chair and try to minimize your damage according to your business model but only if it’s affecting to an extent where you cannot afford.

And if it’s unrecoverable; better stay quiet and continue in your fashion of your business model and pretend it never happened and in a jiffy it would be wiped off.

It is one of the simplest answer to any SM Failure which usually are seen these days.

Small advice: Don’t engage while the rage is on; no matter how big you are; you’ll go down.

FailWhaleWeb

Why was it viral in the first place?

Do you know anything about human psychology? It reforms every second we see something. And who doesn’t know about “Key Influencers?”. I might be scared to put something on my account first but just a quick moment where I see an influencer’s post/tweet; bingo, shared!

Who is to blame?

Literally, no one. Because not only they are difficult to track but also impossible to eradicate. So either don’t let them happen or stay put for the next big thing.

#Peace

Social Media Misunderstanding/s

“Social Media”, now one of the very important aspects for business houses as well as very well under misconception or misunderstood term. The best example of this disaster could be considering the largest social network “facebook” similar to the biggest microblog “Twitter”. Yes, the two are very different from each other.

Let’s devise some factors on which the difference is measured:

Closed Network: Be it a network, community or society, they all have boundaries*, which is your Social Network which doesn’t co-relates with the outside world. On the other hand Microblog is something which is open* to anyone and everyone.

*Privacy settings are not considered for now.

Content: The content posted on a Social Network is usually supposed to remain confined which only a specified set of people can view. On Micrblog it is different; it is more public than private.

*Privacy settings are not considered for now.

Photo Albums: Sharing of memories/pictures is in a format of an album over a Social Network where as there is no such option on Microblog, you can post a link for sure but you cannot upload an album over.

Connecting: Since both, the Social Networks as well as Microblog has seen presence of B2C companies presence over them, people try and connect with them in different ways which is again not similar.

Daily Activity: There is daily activity seen over Social Network as well as Microblog by most of the users online. *Mobile internet is one of the biggest reasons*. But what you should be writing over a Social Network

Nearly hundreds of differences could be pulled up if you keep thinking but basic point is to understand Social Media approach. Huge mismatch happens when the two are combined for any campaign. They don’t work well in terms of ROI or Social Graphs. And its ironic that they are still used as it is.

If we dig deep, we come across an interesting fact, “age if a person”.

Does it/should it matter? Is the question?

Answer is simple, in almost 90% of the cases, YES, it does matter.

How?

Answer: Every company has an organizational hierarchy, it so happens that once commands flow from the top, the junior agents are left with no choice. It happens only because people who are new to Social Media and are usually in their late 40s and 50s, tend to turn to facebook and just tend to love the millions of likes. Where as young personnel, understands the difference of active and interactive fans/followers and would rather have a small portion of they but keep a continuous activity when the business is concerned.

Please note: This is not criticism; this is the result of a survey. And exceptions can be ruled out.

Many people believe social media can do no good to promote their business. They also believe social media is a waste of time and energy. There might be some or other reasons that made their efforts a failure. By following a few steps, anyone can successfully do advertising through social networks. A clear vision is necessary in a social media activity. You should obviously have a strategy before each of your movements in social networks.

So before even hitting the gadget, you need to broaden your thought process and mindset, think like everyone who’s eye is on your business. Here are some reasons why will something fail for you:

Blogs and Books: Most of the people follow the bigger names and try to adapt their tips and wisdom and later get upset just because it did not work well for you. So all you have to understand is a blog post is something that is not specifically written for you, going for something generic is not always the solution but be specific.

Strategies with no end goals: You must be clear with the end goals of your specific social media activity. So going for social media without a clear vision of the kind of outcome you want, is certainly of no help. Just because your competitor is involved in activities like tweeting you can’t drag yourself into this social media buzz expecting some great results.

Believe or Leave: Anyone who does not believe in social media cannot meet their goals. It is the belief and clear set idea that keeps any promotion successful. What works for others might not be working well for you. But with a targeted audience strategy you can make it work efficiently for you.

We also have 4 great myths about using Social Media for your businesses:

1. Companies with a target of more mature customers do not benefit from Social Media

2. Companies create pages for themselves only to promote their their own products/services

3. Most potential customers would rather receive customer support via telephone

4. Social Media doesn’t really help your business

All the above myth’s have been proven wrong over the time and the paradigm has shifted so quickly that many people went on stand-by just to see what is happening and they were never able to catchup.