Advertising Mantras

By a veteran of the Advertising industry from Europe Ad week, here’s Bob Hoffman bashing almost all major publications, magazines, news agencies & big guns like Bill Gates. Really interesting delivery of speech and precise examples on every note and love his “quotes” and satire.

He talks about important lessons of Social Media Marketing and Digital Media Online vs. Traditional and Native TV advertising. By the end of this lecture, I almost felt like keeping it simple and to the concept is still the best approach towards Social Media Marketing. He stresses enough on my favorite facts & I quote:

“The Golden Era of Bullshit”

“Everyone seems to know the fairy tales & no one seems to know the facts”

“People say they’re passionate about brands… You’re what??? — Dude, get a fuckin girlfriend”

“Do yourself a favor, stop listening to big mouths like me, nobody is smarter than the truth, take the time to find out the facts for yourself, draw your own conclusions, allow yourself the wonderful freedom of skepticism”

– Bob Hoffman, ladies & gentlemen!

Is LinkedIn, a serious affair?

Talking about Social networks, LinkedIn has always stood out to be one professional network bring corporates and corporate professional together. However, its usage still remains undefined to certain extents. Along with that, its apprehension is also dissimilar with a lot of people, of which to pen all isn’t viable. Hence, let’s try and ask the key questions to begin with:linkedin

a)      What is LinkedIn’s purpose?

b)      How are you using it? And what for?

c)       How is your corporate looking at it? Or how is it considered at all?

You must be thinking, why these key questions now. Well, there is a great significance to all of these. Over a period of time, this network has raised itself a Social Network with its core competence of bringing working professionals together with detailed job descriptions of oneself that can be read in the format of a Resume. Hence, its usage becomes crucial at an early stage of a professional career. Coming back to the questions, here is how I answer them:

a)      What is LinkedIn’s purpose: For someone with an educational background with an outlook of a professional corporate career, it’s a must to have a profile on LinkedIn and importantly with 100% completeness. In other words, what’s there to hide if you consider your growth as self-achievement? At random hours, the talent acquisition professionals or the head hunters do keep an eye for niche requirements and you could be the end of their search. And ask yourself, what did it cost you?

b)      How are you using it? And what for? Answer to this one is pretty simple, if you are a person with an educational background looking for a job, no better place to be. If you are already into a job, looking for more relevant opportunities, again no better place to be. If you are happy with your job and still hold a profile, maybe participate in the group discussions LinkedIn holds and give a piece of advice. If you a business owner, well, you’ve an ocean of thoughts put together for you to enhance every department of your conglomerate.

c)       How is your corporate looking at it? Or how is it considered at all? Of all, my major focus remains on this question. As I’ve already pointed out the period progression of LinkedIn from a small Social Website into a hardcore Professional Network, I want to learn about the corporate consideration of the same. So far, I’ve seen lots of changes coming through with-in the network, such as addition company profiles and followers of the same. But yet, I don’t see its significance reaching to all levels.

To elaborate on last question, I feel for a few things:Linkedin

1)      Not all the employees of an organization follow the same format of designation and company name. Why?

2)      If they don’t follow the same format, is/ should the organization be concerned? Because, it’s about the online reputation, if I’m not wrong.

3)      Should there be a protocol as such? In my opinion, yes!

4)      I just read in someone’s profile, it said “India’s largest IT Company”. If I am viewing you on LinkedIn, my dear, I would certainly know what your company name mean.

Further elaborating my point, below provided is an example and you are to tell me, why this and what should the company do about this:

LinkedIn Profile 1

LinkedIn Profile 2

LinkedIn Profile 3

Above mentioned are some real time experiences, I’ve gone through and felt that it is important to follow a format and companies, majorly the people involved in PR and HR departments should get this amended for their organizations. After all, its all about the brand identity, whether online or offline.

Let me know your thoughts.

Disclaimer: The above piece is my perception. LinkedIn Or Intel Corporation has nothing to do with it.

Social Media is supposed to be fun…

A lot of us are actually missing the one fact which the whole Social Media Industry sits on, “FUN”.

Story of ‘facebook’, I guess all the readers know it, if not I encourage you to watch “Social Network – The Movie”, the story was a true depiction of a guy who just wants to have some fun. Hence it all began. Blogging for days, months, years & one day we are confined to 140 characters and clearly are asked to be smart, hence twitter showed up.  I’ve devised 10 things done by brands on facebook and twitter, which are a total fail strategy and because it is not fun anymore, it looks bold to my eyes, therefore cannot ignore. Following are the 10 mistakes made by brands while using Social Media:

1) Making ‘facebook’ page for brand and every other product they have.SMTrends

2) Not having a ‘help’ account for twitter & those who have are not doing a great job.

3) Focusing more on pictures and albums, which is a total bummer.

4) Not engaging with fans and followers with-in a certain time frame.

5) Writing formal and professional language, it’s not a corporate communication class, it’s Social Media, yes brands are allowed to troll at times. It’s not a fail.

6) Competitions, 90% of all the brands have a common facebook competition. Why can’t you have a platform based competition? Unless, you are saying that facebook and twitter are all the same to you.

7) Delete and re-post: If you’ve made a typo, use it to strengthen and come up with a punch-line and crack some people. Do not delete that stuff. This is an era of “Trollism”.

8) Promoting one platform on the other: Most failure strategy of all, actually. Never market your facebook page on twitter account or vice-versa, for obvious reasons.

9) Timings of the posts: Time is a crucial factor in generating the sense of engagement you are expecting, so manage that wisely.

10) Lastly, encourage your own employees to promote the brand and be quite proud of the same because a saying that is strongly followed “Change comes from with-in”.

So, the above also hold tips and tricks to engagement, check your current policy of engagement and try something new. Don’t be active for one day and nothing comes for the rest of the days in a week.

Bottom-line: No need to be extremely professional in your writing, be decent that would be enough because the fact that everyone needs to remember is “behind my profile, it’s me, behind a brand’s profile also, there is no machine, it’s someone like me”