Talking about Social networks, LinkedIn has always stood out to be one professional network bring corporates and corporate professional together. However, its usage still remains undefined to certain extents. Along with that, its apprehension is also dissimilar with a lot of people, of which to pen all isn’t viable. Hence, let’s try and ask the key questions to begin with:
a) What is LinkedIn’s purpose?
b) How are you using it? And what for?
c) How is your corporate looking at it? Or how is it considered at all?
You must be thinking, why these key questions now. Well, there is a great significance to all of these. Over a period of time, this network has raised itself a Social Network with its core competence of bringing working professionals together with detailed job descriptions of oneself that can be read in the format of a Resume. Hence, its usage becomes crucial at an early stage of a professional career. Coming back to the questions, here is how I answer them:
a) What is LinkedIn’s purpose: For someone with an educational background with an outlook of a professional corporate career, it’s a must to have a profile on LinkedIn and importantly with 100% completeness. In other words, what’s there to hide if you consider your growth as self-achievement? At random hours, the talent acquisition professionals or the head hunters do keep an eye for niche requirements and you could be the end of their search. And ask yourself, what did it cost you?
b) How are you using it? And what for? Answer to this one is pretty simple, if you are a person with an educational background looking for a job, no better place to be. If you are already into a job, looking for more relevant opportunities, again no better place to be. If you are happy with your job and still hold a profile, maybe participate in the group discussions LinkedIn holds and give a piece of advice. If you a business owner, well, you’ve an ocean of thoughts put together for you to enhance every department of your conglomerate.
c) How is your corporate looking at it? Or how is it considered at all? Of all, my major focus remains on this question. As I’ve already pointed out the period progression of LinkedIn from a small Social Website into a hardcore Professional Network, I want to learn about the corporate consideration of the same. So far, I’ve seen lots of changes coming through with-in the network, such as addition company profiles and followers of the same. But yet, I don’t see its significance reaching to all levels.
To elaborate on last question, I feel for a few things:
1) Not all the employees of an organization follow the same format of designation and company name. Why?
2) If they don’t follow the same format, is/ should the organization be concerned? Because, it’s about the online reputation, if I’m not wrong.
3) Should there be a protocol as such? In my opinion, yes!
4) I just read in someone’s profile, it said “India’s largest IT Company”. If I am viewing you on LinkedIn, my dear, I would certainly know what your company name mean.
Further elaborating my point, below provided is an example and you are to tell me, why this and what should the company do about this:
Above mentioned are some real time experiences, I’ve gone through and felt that it is important to follow a format and companies, majorly the people involved in PR and HR departments should get this amended for their organizations. After all, its all about the brand identity, whether online or offline.
Let me know your thoughts.
Disclaimer: The above piece is my perception. LinkedIn Or Intel Corporation has nothing to do with it.