But I think; it has lost it’s cause, at least bits of it. Why do I feel so? #Twitter might go public, easy reason of depression already even though Mr. CEO says – “Money doesn’t drive us, it’s just oxygen”. My point exactly. “That’s what makes it everything”.
Anyway, coming back to Social Media Day, June 30th, every year, I recognize it’s existence but no matter how much fun it sounds, it’s a money driven business like any other. I see, Digital departments of corporations and/ OR Digital Agencies, they are number driven. It’s as good as like, someone like – Adolf Hitler sitting on your head with a gun pointed at you, that if you didn’t get 1 million fans or 10,000 followers; you will be fired. Now, you and me, both know, Adolf Hitler, has no idea about Social Media, whatsoever. His accomplice told him or I must say influenced him by saying, numbers drive this business. Yeah, what a ‘mess’.
Why don’t I see special campaigns? Why don’t I see bean bags? Why don’t I see, people dressed up in costumes? Why don’t I see cupcakes? Why don’t I see a flair? Why don’t I see some joy? – Questions; no Social Media department OR company will answer to. Because, everything costs oxygen! Everyone is happy to neglect people and people accept it. You know why? Here’s an example:
In an documentary with BBC- Saud bin Abdul Muhsin Al Saud, Governer of Ha’il province, Kingdom of Saudi Arabia, said: [Rephrase of his statement] “I am the super-power, I can make a statement and it will be a rule effective immediately but will the people accept it? It’s not like something which is considered to be “Haram” will be accepted even by the supreme power – In here, he essentially talks about Women driving in KSA, getting a chance to speak and other rights.
Similarly, people working in the Social Media Industry are neglecting the basic norms and standards of it. It’s funny how some companies have actually termed “Social Media” as – THE NEXT BIG THING”. Well, if you are sitting on a billion dollars with millions of fans, for you, YES. This negligence is coming naturally because statistics are that, over 65% of the people working in Social Media are not even Social Media savvy, with no idea whatsoever. So, this education is going far beyond worse in coming years because the one who is teaching also has no idea of what is he/ she talking. I’ve actually been writing about something called “Fun” – “Social Media is Supposed to be Fun”
Not sure if I am right but I at least know I am not wrong.
Okay, for rest of the 30% – 35%, hats off for actually thinking/ planning every aspect; but you will get my vote only once it pops out for good. Hope to see some fun in 2014.
Respondents to Social Media Day: