Social went Public! – $TWTR #Twitter

So, great buzz about Twitter going public today with $TWTR as it’s @NYSEEuronext symbol. Twitter surged as much as 94 percent from the $26 initial public offering price. While trader nerves were tested in the hours after the open as a venue for over-the-counter stocks was closed and one NYSE data feed slowed, investors said they saw no impact on Twitter.

The whole #IPO of $TWTR went really smooth allowing the trading to stabilize around $45, from where it initially began. Not a great but definitely a lot better start than #Facebook, which was a blunder 18-months ago.

In literally the first 15 minutes of the trading there were 1,684,138 tweets relating NYSE_Twitter_Twitter Bannerto the #IPO, were recorded from various Twitter platforms/ applications, most coming from major NEWS houses. Social Media streams with #Twitter, #TWTR, $TWTR, #TwitterIPO hashtags were continuously refreshing with over thousands of tweets and retweets every second.

Below provided is the chart with tweets within 4 hours of trading:

Twitter Tweet Statistics

So, what do you think? The buzz can keep the momentum going?

 

Paradigm Shift

Yes, as we speak. I think that was enough to say when it came to Social Media but how many of you knew there had been one, actually?paradigm-shift-11-e1335918096319

I bet, only a few of you. This is because the field of Media became Social with facebook, became digital with twitter & shot up ever since with WordPress, Tumblr, Pinterest & YouTube, essentially. Traditional media is one thing which is has taken a huge hit out of all this. That’s only because in a fast connecting world, people only had less and less time for other people in – person. But yeah, we all know that by now.

There had been a lot of Social Media Guru’s by now, I guess, people in this field have even overrated the term “Guru’s” because every other person is one. That ain’t the case, let me be honest with you. Even the people on highest positions are not. Pretending is one thing and knowing about the shift is another.

A lot of you need to understand the concept of ‘unified data’ rather than ‘bigdata’. If you can make out the difference between two, good enough. If not, BEWARE of this shift, it’s like the gigantic wave data that can hit you and your business model hard.

Paradigm Shift

Social Media Day – Social Media what?

A global event started by Mashable Pete Cashmore, thanks man!

buy-twitter-followers-bird-dollar-sign-webBut I think; it has lost it’s cause, at least bits of it. Why do I feel so? #Twitter might go public, easy reason of depression already even though Mr. CEO says – “Money doesn’t drive us, it’s just oxygen”. My point exactly. “That’s what makes it everything”.

Anyway, coming back to Social Media Day, June 30th, every year, I recognize it’s existence but no matter how much fun it sounds, it’s a money driven business like any celebrate-social-media-day-with-mashable-in-san-francisco-49dda7d314other. I see, Digital departments of corporations and/ OR Digital Agencies, they are number driven. It’s as good as like, someone like – Adolf Hitler sitting on your head with a gun pointed at you, that if you didn’t get 1 million fans or 10,000 followers; you will be fired. Now, you and me, both know, Adolf Hitler, has no idea about Social Media, whatsoever. His accomplice told him or I must say influenced him by saying, numbers drive this business. Yeah, what a ‘mess’.

Why don’t I see special campaigns? Why don’t I see bean bags? Why don’t I see, people dressed up in costumes? Why don’t I see cupcakes? Why don’t I see a flair? Why don’t I see some joy? – Questions; no Social Media department OR company will answer to. Because, everything costs oxygen! Everyone is happy to neglect people and people accept it. You know why? Here’s an example:

In an documentary with BBC- Saud bin Abdul Muhsin Al Saud, Governer of Ha’il province, Kingdom of Saudi Arabia, said: [Rephrase of his statement] “I am the super-power, I can make a statement and it will be a rule effective immediately but will the people accept it? It’s not like something which is considered to be “Haram” will be accepted even by the supreme power – In here, he essentially talks about Women driving in KSA, getting a chance to speak and other rights.

Similarly, people working in the Social Media Industry are neglecting the basic norms and standards of it. It’s funny how some companies have actually termed “Social Media” as – THE NEXT BIG THING”. Well, if you are sitting on a billion dollars with millions of fans, for you, YES. This negligence is coming naturally because statistics are that, over 65% of the people working in Social Media are not even Social Media savvy, with no idea whatsoever. So, this education is going far beyond worse in coming years because the one who is teaching also has no idea of what is he/ she talking. I’ve actually been writing about something called “Fun” – “Social Media is Supposed to be Fun”

Not sure if I am right but I at least know I am not wrong.

Okay, for rest of the 30% – 35%, hats off for actually thinking/ planning every aspect; but you will get my vote only once it pops out for good. Hope to see some fun in 2014.

Respondents to Social Media Day:

Social Media Day Survey

The Social Keyboard

So, I am sure, a lot of you would have thought of it but my question is, why is it still not there?

Out of tons, the keyboard manufacturing companies, of course, I can only name a few such as ‘Microsoft’, ‘Apple’, ‘Dell’, ‘Logitech’, ‘hp’ etc. none of them came up with this. Why?

The Social Media Keyboard
The Social Media Keyboard

How cool would it be to have an Enhanced keyboard which is so much internet savvy, good for the conglomerates involved in mass communication, media and teenagers, of course. Yeah, that’s too much of a cliché.

But is that just because of a company patent war? Of course, I understand every one wants to be the no. 1 in terms of branding; but can you stop the battle for a second and actually be human-centric? Lets do it the people way!

Brands & Sarcasm!

Social Media, as we all know is a very vast field for those who use it, for those who doesn’t use it, for those who study and monitor it and for those who still struggle to find the correlation between it and people.

Anyway, when it comes to marketing, some brands have rightfully How-to-Boost-Your-Marketing-through-Social-Mediachosen Social Media platforms to display a whole bunch of products, generated conversations and shoved the idea of that product in Social Media users. But, as a study suggests that only 14% population trusts marketing, rest 86% still look for peer recommendations. Also, trust score for a brand increases when it has 38% negativity amongst it’s consumers. As I have previously mentioned in one of my post “Social Media When…” that negativity spreads at 100x speed than positivity and comes down with the same frequency, similar is the case with the trust score.

People with such negative comments/ posts, can say anything and everything about something. It can be direct, related, indirect or sarcastic manner. This post is all about how should brands take “Sarcasm”.

For that, I’ve a very critical question, which I would like to bring to your attention:

a) Are brands allowed to take sarcasm? Social Media and your brand

The answer to this one isn’t simple. Because it totally depends upon what kind if brand are you. Of course, there are more chances of you being a consumer based brand since you are using Social Media to maintain your brand loyalty and market yourself. If so, what industry do you belong to? Say, telecommunications, beauty products, fashion, consumable goods or anything in which you are in touch with your end-user. Then, YES, totally YES, you are allowed to take sarcasm. In fact, it gives you a golden opportunity to immediately go a clock ahead of your competitors.

Wonder HOW?

Here’s how. We all know about the Burger King twitter hack, anyone knows how burger king treated the situation after they restored their communications, successfully? They ACCEPTED it!Sarcasm Redefined

There you go, the key to successful engagement post crisis is accepting. Same is with sarcasm. If someone’s being sarcastic towards you, welcome it. Accept it. Win it. Treat that person. It would work as a charm for your brand’s trust score. Just don’t ignore. Turn the situation to an arena and turn to the stage as a stand up comedian, if you have to; everyone likes to laugh. Just don’t ignore.

Simple steps to get you there are:

1) Formulate an engagement strategy as soon as you know your sarcastic influence.

2) Build up a conversation on a personal note. Just remember, this one can bring a 100 more to you, without any effort and investment.

3) Once you have given enough attention, try and accept it again with a sarcastic tone of “it happens to the best of us”.

Not in one case, I can think of, this can go wrong. Communication on Social Platforms is similar to communicating in any public meeting, hence, doesn’t require a rocket science strategy. Plain communication is enough to cater to your own loyalty.

Social Circle

#Tip: Social Media is not “Word of Mouth”; it’s “World of Mouth”, hence, lets not make it complicated.

Is LinkedIn, a serious affair?

Talking about Social networks, LinkedIn has always stood out to be one professional network bring corporates and corporate professional together. However, its usage still remains undefined to certain extents. Along with that, its apprehension is also dissimilar with a lot of people, of which to pen all isn’t viable. Hence, let’s try and ask the key questions to begin with:linkedin

a)      What is LinkedIn’s purpose?

b)      How are you using it? And what for?

c)       How is your corporate looking at it? Or how is it considered at all?

You must be thinking, why these key questions now. Well, there is a great significance to all of these. Over a period of time, this network has raised itself a Social Network with its core competence of bringing working professionals together with detailed job descriptions of oneself that can be read in the format of a Resume. Hence, its usage becomes crucial at an early stage of a professional career. Coming back to the questions, here is how I answer them:

a)      What is LinkedIn’s purpose: For someone with an educational background with an outlook of a professional corporate career, it’s a must to have a profile on LinkedIn and importantly with 100% completeness. In other words, what’s there to hide if you consider your growth as self-achievement? At random hours, the talent acquisition professionals or the head hunters do keep an eye for niche requirements and you could be the end of their search. And ask yourself, what did it cost you?

b)      How are you using it? And what for? Answer to this one is pretty simple, if you are a person with an educational background looking for a job, no better place to be. If you are already into a job, looking for more relevant opportunities, again no better place to be. If you are happy with your job and still hold a profile, maybe participate in the group discussions LinkedIn holds and give a piece of advice. If you a business owner, well, you’ve an ocean of thoughts put together for you to enhance every department of your conglomerate.

c)       How is your corporate looking at it? Or how is it considered at all? Of all, my major focus remains on this question. As I’ve already pointed out the period progression of LinkedIn from a small Social Website into a hardcore Professional Network, I want to learn about the corporate consideration of the same. So far, I’ve seen lots of changes coming through with-in the network, such as addition company profiles and followers of the same. But yet, I don’t see its significance reaching to all levels.

To elaborate on last question, I feel for a few things:Linkedin

1)      Not all the employees of an organization follow the same format of designation and company name. Why?

2)      If they don’t follow the same format, is/ should the organization be concerned? Because, it’s about the online reputation, if I’m not wrong.

3)      Should there be a protocol as such? In my opinion, yes!

4)      I just read in someone’s profile, it said “India’s largest IT Company”. If I am viewing you on LinkedIn, my dear, I would certainly know what your company name mean.

Further elaborating my point, below provided is an example and you are to tell me, why this and what should the company do about this:

LinkedIn Profile 1

LinkedIn Profile 2

LinkedIn Profile 3

Above mentioned are some real time experiences, I’ve gone through and felt that it is important to follow a format and companies, majorly the people involved in PR and HR departments should get this amended for their organizations. After all, its all about the brand identity, whether online or offline.

Let me know your thoughts.

Disclaimer: The above piece is my perception. LinkedIn Or Intel Corporation has nothing to do with it.

Social Media Virality!

Just a quick question on this subject: Can it be controlled?social-media-fail1

As simple as the question; simple is the answer: “No”

Recent example: “Dreamliner” Boeing 787 – one of the finest state-of-the-art airplanes being grounded due to some incidents and faults. People got to read all sorts of stuff on Social Media platforms. One who knows nothing about Airplanes; also killed it on his/her account. Question rises again; can Boeing do anything about it?facebook-fail

Very similar to this one, there are a lot of other examples also; since we all are smart enough to know that by now; Social Media agencies are hired to do all sorts of Social Media for big conglomerates, accidents like these are well anticipated. This is what we call a “Social Media ‘Fail'” or to tag it #SocialMedia #Fail.

What’s the your strategy for these times?

– If you don’t have one; have one. If you have one; review the other top Social Media fails and analyze your’s.

What’s the best that could be done?

Well, it totally depends upon the gravity of the situation. If it is a minor and recoverable incident, best is to keep calm and quiet for a while because ‘Justin Beiber’ or ‘One Direction’ would come soon to rescue you. Yes this is how, your audience is now-a-days.If you are not following: just keep a track of the top 10 world trends on twitter for 7 days and you’ll know what am I talking about.
But if the situation is worse; make an apology on be half of the chair and try to minimize your damage according to your business model but only if it’s affecting to an extent where you cannot afford.

And if it’s unrecoverable; better stay quiet and continue in your fashion of your business model and pretend it never happened and in a jiffy it would be wiped off.

It is one of the simplest answer to any SM Failure which usually are seen these days.

Small advice: Don’t engage while the rage is on; no matter how big you are; you’ll go down.

FailWhaleWeb

Why was it viral in the first place?

Do you know anything about human psychology? It reforms every second we see something. And who doesn’t know about “Key Influencers?”. I might be scared to put something on my account first but just a quick moment where I see an influencer’s post/tweet; bingo, shared!

Who is to blame?

Literally, no one. Because not only they are difficult to track but also impossible to eradicate. So either don’t let them happen or stay put for the next big thing.

#Peace

Social Media Misunderstanding/s

“Social Media”, now one of the very important aspects for business houses as well as very well under misconception or misunderstood term. The best example of this disaster could be considering the largest social network “facebook” similar to the biggest microblog “Twitter”. Yes, the two are very different from each other.

Let’s devise some factors on which the difference is measured:

Closed Network: Be it a network, community or society, they all have boundaries*, which is your Social Network which doesn’t co-relates with the outside world. On the other hand Microblog is something which is open* to anyone and everyone.

*Privacy settings are not considered for now.

Content: The content posted on a Social Network is usually supposed to remain confined which only a specified set of people can view. On Micrblog it is different; it is more public than private.

*Privacy settings are not considered for now.

Photo Albums: Sharing of memories/pictures is in a format of an album over a Social Network where as there is no such option on Microblog, you can post a link for sure but you cannot upload an album over.

Connecting: Since both, the Social Networks as well as Microblog has seen presence of B2C companies presence over them, people try and connect with them in different ways which is again not similar.

Daily Activity: There is daily activity seen over Social Network as well as Microblog by most of the users online. *Mobile internet is one of the biggest reasons*. But what you should be writing over a Social Network

Nearly hundreds of differences could be pulled up if you keep thinking but basic point is to understand Social Media approach. Huge mismatch happens when the two are combined for any campaign. They don’t work well in terms of ROI or Social Graphs. And its ironic that they are still used as it is.

If we dig deep, we come across an interesting fact, “age if a person”.

Does it/should it matter? Is the question?

Answer is simple, in almost 90% of the cases, YES, it does matter.

How?

Answer: Every company has an organizational hierarchy, it so happens that once commands flow from the top, the junior agents are left with no choice. It happens only because people who are new to Social Media and are usually in their late 40s and 50s, tend to turn to facebook and just tend to love the millions of likes. Where as young personnel, understands the difference of active and interactive fans/followers and would rather have a small portion of they but keep a continuous activity when the business is concerned.

Please note: This is not criticism; this is the result of a survey. And exceptions can be ruled out.

Many people believe social media can do no good to promote their business. They also believe social media is a waste of time and energy. There might be some or other reasons that made their efforts a failure. By following a few steps, anyone can successfully do advertising through social networks. A clear vision is necessary in a social media activity. You should obviously have a strategy before each of your movements in social networks.

So before even hitting the gadget, you need to broaden your thought process and mindset, think like everyone who’s eye is on your business. Here are some reasons why will something fail for you:

Blogs and Books: Most of the people follow the bigger names and try to adapt their tips and wisdom and later get upset just because it did not work well for you. So all you have to understand is a blog post is something that is not specifically written for you, going for something generic is not always the solution but be specific.

Strategies with no end goals: You must be clear with the end goals of your specific social media activity. So going for social media without a clear vision of the kind of outcome you want, is certainly of no help. Just because your competitor is involved in activities like tweeting you can’t drag yourself into this social media buzz expecting some great results.

Believe or Leave: Anyone who does not believe in social media cannot meet their goals. It is the belief and clear set idea that keeps any promotion successful. What works for others might not be working well for you. But with a targeted audience strategy you can make it work efficiently for you.

We also have 4 great myths about using Social Media for your businesses:

1. Companies with a target of more mature customers do not benefit from Social Media

2. Companies create pages for themselves only to promote their their own products/services

3. Most potential customers would rather receive customer support via telephone

4. Social Media doesn’t really help your business

All the above myth’s have been proven wrong over the time and the paradigm has shifted so quickly that many people went on stand-by just to see what is happening and they were never able to catchup.

 

 

Is Social Media overkilling?

Social Media as we know is going viral in today’s time. We won’t talk about late 90s or early millennium. Let’s start with 2004.

Can’t we have a fair idea of what is going on? And we are still building. Yes, we are. Major impacts were from twitter and facebook. Unanswered questions are two:

a)      Is Social Media over-killing us?

b)      Why are we building more? What next?

When this was asked to facebook, they couldn’t respond to it. They are telling the stories of twice reach to the population, three times ROI but then for whom? For already the people/brands who had the million following already, other than facebook. I am not talking exception here but seriously, make me aware of one person/brand that started up and had a normal approach and has reached to their highest peak they never thought of and facebook helped. I am not criticizing the Social Network which helped us in so many ways but then isn’t it becoming too much? Just like a balloon which bursts when overblown.

There are a million tweets posted on twitter on daily basis. This concept is still bearable because you can easily unfollow something/somebody. But then this goes to all the people who update their life minute by minute & just aiming to have a quarter million tweets till you die? Do not generalize it so much that people actually start losing interest in their timelines which will eventually happen one day if this continues. Yet, it is much under control of an individual.

Also, ever since I’ve joined facebook, updated my profile, my email is spammed a thousand times in a day, are you losing my private information to data centers? If not, I am not the only one accusing you of this.

The year chart only mention the websites/portals which have become world famous in a very less time and have millions of people using them on daily basis but what about others? Well, we hardly notice any of them.

For many people as soon as they turn on their PCs/Laptops, there is a string which they follow:

 

Social String

-The basis of the above timeline is based out of a generic survey done in which people switch over Social Networks before everything/anything else.

So, this is the sort of generic timeline a normal approach individual follows. And looking at this, can we say “is Social Media overkilling?

In previous times, people turned into Angels & Daemons, are we expecting a Socio Maniac World now, I mean forget God, people wake up checking their Social Networks now. ..!

Whether it is a professional network of a blog or almost anything which doesn’t involve human contact and yet has a million reach is complimented in today’s date. Question still remains unanswered that whether balloon as we call, will burst.