Attention Audience!

How about an attention seeking experience. Will it be called “desperation” in terms of Social Media?

Answer is “NO”.

There is a good percentage of people who are up for a new experience, any given point of time. Hence, potential, opportunities which are hard to breach, otherwise. So, what do you do? Lot of people/ agencies I know, choose to ignore because of monetary cautions. I clearly state it every time that these types of experiences if given in any event/ meeting, in my previous article of “Events & Social Media Numbers”.

I had some quality experience with Costa Coffee Team in the UAE. It was a blend of their trade secret recipe and marketing event with a bunch of Socially active people. The agenda was the launch of their iphone app called “Costa Coffee” available at the app store.Of course, for now, it’s a regionally focused app where-in the concentration restraints to United Arab Emirates, essentially Dubai.

The app associates well with the brand, being of the same branded colors, ‘light maroon & cream’. It was pretty interesting as an overall experience because obviously it would contain the menu card but apart from that it has a puzzle game & music. Well, someone really smart came-up with that for sure. Locations of all Costa Stores across UAE are built-in courtesy, GMaps.

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I found it easy to use and pretty simple in the format it’s icons are placed. So good job Mr. Developer. One obvious addition I would make here is, launch it for Android & Windows as soon as you can.

Coming back to the Event, it has become a social norm to be socially involved with your key influences, in order to maintain the volumes of your buzz. A bunch of us who were learning the coffee art, or at least giving a shot for it… Honestly, it was fun, even though, I was not very much interested in that but always up for new experiences. Thanks for Costa Coffee UAE for hosting this event.



The Social Keyboard

So, I am sure, a lot of you would have thought of it but my question is, why is it still not there?

Out of tons, the keyboard manufacturing companies, of course, I can only name a few such as ‘Microsoft’, ‘Apple’, ‘Dell’, ‘Logitech’, ‘hp’ etc. none of them came up with this. Why?

The Social Media Keyboard
The Social Media Keyboard

How cool would it be to have an Enhanced keyboard which is so much internet savvy, good for the conglomerates involved in mass communication, media and teenagers, of course. Yeah, that’s too much of a cliché.

But is that just because of a company patent war? Of course, I understand every one wants to be the no. 1 in terms of branding; but can you stop the battle for a second and actually be human-centric? Lets do it the people way!

My Nokia Lumia 920

Nokia, a mobile phone company, really close to my heart because almost 7 years I user Nokia 6630 and I never faced a single problem with the Symbian OS which was more or less Nokia’s spinal cord for quite sometime. But none the less; it’s back with a bang with Flagship Lumia series of 510, 520, 61o, 620, 720, 800, 820, 900 and 920.Nokia Lumia 920 with Box Packing

With the courtesy of Nokia, UAE, I had an opportunity to use and review the Lumia 920 (yellow). The box unlike the old big packaging, was sorted as that of an iphone/S3/BB z10. It contained the phone, charger (USB) and earphones. I was totally delighted to receive the same.

With first looks, it looks like the first love, I will be a little biased here. Because I wasn’t impressed with iphone’s or S3’s first look out of their packages. The embossed screen from the body, looks pretty. Finally time to boot, impressive and a quick one just as Win 8 takes in any new machine.

Below created is a table of it’s positives; neutral and negative facts:

For every smartphone now a days, there are these three categories, depending upon what kind of usage you are seeking. For Lumia especially, there are a lot more positives than negatives. Neutral would be the features, which are readily available in almost all the smartphones these days. Will not completely brag but Lumia or let me say Windows 8 OS, gives some disadvantages to the handset, such as ‘file sharing’ and ‘skype’. They are difficult to understand. For example; I couldn’t sign out once I signed into my skype account; What if I have two accounts for different purposes?

I cannot possibly list each & everything out of my limited usage but here I go:

Some basic facts have already been pointed out; there and by how you use your phone; things change then. But I would straight away give my comparison to iphone and android flagship be it Samsung or HTC, it stands out. Plus I wouldn’t call the app store developed; the third party applications are scare and are in a short-supply but they are surely keeping an eye on the same and on-going development is foreseen from here.

In addition to everything I would also answer one key question: “Who is it made for?” or “What type of people should buy it?”

Clearly, Nokia Lumia & Windows 8 are not made for all. There is a specific set of people who should be buying it. Nokia-Lumia-920-colors

  • It is made for people who remain satisfied with their phones and are not frequent on changing their handsets no matter for what.
  • Made for people who are kind of addicted to Social Media, Gaming, heavy calling and frequent messaging.
  • Made for people who love music and photography.
  • It is not open source, so techies strictly be away from it.

Overall my rating: 4.0/5

Social Media is supposed to be fun…

A lot of us are actually missing the one fact which the whole Social Media Industry sits on, “FUN”.

Story of ‘facebook’, I guess all the readers know it, if not I encourage you to watch “Social Network – The Movie”, the story was a true depiction of a guy who just wants to have some fun. Hence it all began. Blogging for days, months, years & one day we are confined to 140 characters and clearly are asked to be smart, hence twitter showed up.  I’ve devised 10 things done by brands on facebook and twitter, which are a total fail strategy and because it is not fun anymore, it looks bold to my eyes, therefore cannot ignore. Following are the 10 mistakes made by brands while using Social Media:

1) Making ‘facebook’ page for brand and every other product they have.SMTrends

2) Not having a ‘help’ account for twitter & those who have are not doing a great job.

3) Focusing more on pictures and albums, which is a total bummer.

4) Not engaging with fans and followers with-in a certain time frame.

5) Writing formal and professional language, it’s not a corporate communication class, it’s Social Media, yes brands are allowed to troll at times. It’s not a fail.

6) Competitions, 90% of all the brands have a common facebook competition. Why can’t you have a platform based competition? Unless, you are saying that facebook and twitter are all the same to you.

7) Delete and re-post: If you’ve made a typo, use it to strengthen and come up with a punch-line and crack some people. Do not delete that stuff. This is an era of “Trollism”.

8) Promoting one platform on the other: Most failure strategy of all, actually. Never market your facebook page on twitter account or vice-versa, for obvious reasons.

9) Timings of the posts: Time is a crucial factor in generating the sense of engagement you are expecting, so manage that wisely.

10) Lastly, encourage your own employees to promote the brand and be quite proud of the same because a saying that is strongly followed “Change comes from with-in”.

So, the above also hold tips and tricks to engagement, check your current policy of engagement and try something new. Don’t be active for one day and nothing comes for the rest of the days in a week.

Bottom-line: No need to be extremely professional in your writing, be decent that would be enough because the fact that everyone needs to remember is “behind my profile, it’s me, behind a brand’s profile also, there is no machine, it’s someone like me”

Twitter and it’s Media

Twitter, today, has announced a new fresh outlook to it’s media. Yes, the traditional, slow format has been converted to something similar to picasa on your PC/Mac. It has begun rolling out a new feature that will let you view a larger version of a photo without going to a separate page (as pictured below), as well as another addition that will see videos from Vine, YouTube, Vimeo and others video engines.

A little tweaked are it’s conversation view. This change should surely boost it’s usage and should totally bind it’s loyal users. Looks like, all the Social Media sites are on a roll. Good stuff 🙂

Twitter New Media View

10 tips to Blogging

“Blogging came from Blogs, Blogs came from writers – Myself”

When we try to write something, its always from our perspective, this is a fact. Therefore, here are some 10 pointers you can keep in mind while writing/creating/adding content to your own space:

1. Think of your Audience

2. Build Relationships, engage online across all Social Media platforms

3. Use a branded header, position yourself to who you are

4. Explain your blog well via synopsis

5. Watch your tone, don’t get too personal about anything if its not personal

6. Be original, two people can think alike but not word-by-word

7. Avoid the fluff, let your content take the fire itself

8. Diversify your content

9. Engage your blog visitors

10. Have a blog trend, don’t write about fashion and food at the same time

Technology on the ROLL

An era of cave man; is what we talk about when we hear of something which is 15000 years old. And from that time, to the time of ‘Survival of the Fittest’ which was yesterday, from there we see today, it has a great deal of technological advancement. Everything comes with time; of course everything that was used 5 decades back, is washed off now, rather, its their advanced version, is what we have today.

A very good example is the mode of communication: We had Telegraphs (as I recall), then came telephones, then were mobile phone technology. Now as soon as we hear mobile phones we picture BlackBerry or iphone, or an android phone yes? Yes, because, today they sit on the top of the list & we don’t look back when it comes to technology. So, what does tomorrow have for us? No wonder we have seen 3g, 4g & maybe 10g’s is what tomorrow has for us. The point here is that its going at such a pace where to keep at par with it, is not everyone’s cup of tea. I’ve seen people stuck on ‘Symbian’ phones and they say that, the new technology is just too much to learn, understand & use. So, they would like to keep the limited number of options which are actually used in day-to-day itinerary.

On the other hand we have Stewart Brand Quotes:

“Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road.”

“he floated the idea, he put the money & the machine, then he basically let what would happen, happen.”

Those are rightly said words, its becoming too much which ain’t required. Basic sense of applications is lost rather, life has just become more of competition with-in the appsConfused about tools as well. Companies are only developing because other companies are doing it as well. We had a Social Media revolution but how many of us know that it has come to a halt? At one time, new joiners on facebook, twitter etc. were lacs of people, it has come to just a few thousands now keeping in mind the number of deactivation’s as well. It has become so much that there are companies who actually diversified themselves into monitoring of the people flow here. Now, that’s what is happening to technology, there are so many options to choose from.

I would like to take you to a typical wedding party, imagine, having a menu with 250 items, now, we have hotels/restaurants with such options but I’m being specific, the menu is just for your convenience, you can/want to have all 250 of them. Or just wish you can at least taste each flair. [Exceptions, don’t poke your nose in this statement, else this is something argumentative in itself 😉 ]. Practically impossible to even have a look at them. Result: “Wastage”

That’s what is happening with technology as well. We are not saying, don’t update, don’t develop but the pace at which we are giving birth to something new is like a child being born every 3 seconds. Now, that affects human behavior in a lot of ways: “We have no favorites now”, its just a matter of a day or two when something fascinates us. Then we tend to break up our favorite for new one. Now, that an ∞ thinking… Critics might say “everyone has a “Christopher Columbus” in them… but on a serious note, there is no end to it. It has effected out life in such a manner that, that you can’t live with it, can’t live without it.

What if we just slow down the process by a little bit? What if we bring back the time, where we say “this is our favorite?” & people actually get us.

Think about it……….