How about an attention seeking experience. Will it be called “desperation” in terms of Social Media?
Answer is “NO”.
There is a good percentage of people who are up for a new experience, any given point of time. Hence, potential, opportunities which are hard to breach, otherwise. So, what do you do? Lot of people/ agencies I know, choose to ignore because of monetary cautions. I clearly state it every time that these types of experiences if given in any event/ meeting, in my previous article of “Events & Social Media Numbers”.
I had some quality experience with Costa Coffee Team in the UAE. It was a blend of their trade secret recipe and marketing event with a bunch of Socially active people. The agenda was the launch of their iphone app called “Costa Coffee” available at the app store.Of course, for now, it’s a regionally focused app where-in the concentration restraints to United Arab Emirates, essentially Dubai.
The app associates well with the brand, being of the same branded colors, ‘light maroon & cream’. It was pretty interesting as an overall experience because obviously it would contain the menu card but apart from that it has a puzzle game & music. Well, someone really smart came-up with that for sure. Locations of all Costa Stores across UAE are built-in courtesy, GMaps.
I found it easy to use and pretty simple in the format it’s icons are placed. So good job Mr. Developer. One obvious addition I would make here is, launch it for Android & Windows as soon as you can.
Coming back to the Event, it has become a social norm to be socially involved with your key influences, in order to maintain the volumes of your buzz. A bunch of us who were learning the coffee art, or at least giving a shot for it… Honestly, it was fun, even though, I was not very much interested in that but always up for new experiences. Thanks for Costa Coffee UAE for hosting this event.