Events & Social Media Numbers

Social Media

Social Media, a broad subject now, processes the big data for you which is hard to quantify otherwise, there was no concept of key influences before this. It’s always interesting to see a projector screen on the wall with real timeline on it. We only had power points or graphs that are totally capable of putting 70% audience to sleep. But yes, the innovation is excellent. At least, some of the audience or attendees just stay up to see their post on the wall while the presentation/ speech is on. However, there are a few key questions; which can be coupled in because they have a major impact. First of which would be:

a) What does an event does to your numbers? – If you are a consumer based business, then obviously you will want to see loads of feedback and/ or engagement with live audience. By analysis and putting the psychological context to it, it increases the numbers way faster than otherwise, best percentage guess is 20%. What should I say about quality but that ain’t relevant for now. It’s the aftermath, which can be looked at later on when we go to “retention”.

b) How do the numbers look after a fortnight? – For most brands, it decreases to a certain extent when they do not find the same content they followed you in the first place for. So let’s say I called it for an account “x” and I followed it for specifically for the content going on for the event and I find them deviating from the subject they belong to, after a fortnight, I ‘d be forced to un-follow them. But what if, I was being wrong in the first place? Well, can’t say, that’s totally subjective.customer-retention

c) Hence, “Retention” – The event is not something which was not in your plan. It was. So should have been the content you were pushing at that time. Of course, catering the live engagement is a little different all together but majority goes as per plan. So, until a fortnight; you have an option to either customize your push data as per the new percentage following or go by your usual style which could harm those numbers to some extent.

All in all, the numbers are effected at your events (essentially mean, increase). So, along side of your event planning, plan your push data and drive the engagement as you like and not let the engagement drive your account. Because you never know, there might be a good chance of your audience being 80% savvy with Social Media because they might be coming in from the info you pushed on your Social Media Profiles.

Your audience can be present in the ballroom or watching/ listening to you via a webcast which is also a very effective way of marketing, these days. It increases the trust score for the brand.


Twitter & More

6 years ago, a new major Social Media service was launched, called “Twitter“, purely on the concept of “tweeting of birds”, applied to human context as “chirpy human beings”. This writing consists of Twitter, its usage, its worth & changes it has brought into particular industries.

To crystallize, I am not talking about a Social phenomenon of networking in a closed community, its about raising your own voice to what you wish. Therefore, we can rule out facebook from this article to the core.

A very fact that Twitter was launched in July, 2006, gained popularity in no-time with over 600+ million users in current date generating over 400 million tweets & 2 billion search queries approximately, on daily basis. These numbers can be impressive to anyone across the planet, I believe. It was the first web-service to be called as SMS of internet since its tweets are limited to 140 characters which was also termed as “Micro-blogging”.

The one thing you can say for certain about Twitter is that it makes a awful first impression. A new service that lets you send 140-character updates to your “followers,” and you think, Why does the world need this, exactly? It’s not as if we are sitting around 6 years ago, hoping for this kind of service where you send an instant message to a 100 friends in a circle updating about the your daily happenings. Post the great recession of 2008, this has started making more sense. There is a series of events which lead to the happening of the same, major one was, while recovering from the recession times, the pass-time decreased rapidly and 24 hours weren’t enough for employers, employees of corporates as well as speaking personally. World started being more precise than reading details which aren’t concerned to them. Only now, when twitter provided the way of becoming smart while framing your sentences into words & words into 140 characters. Frankly, I’d not open a single news based website after twitter, since everything is here even before it could be fit into an article and uploaded.

Psychologically speaking, people who are into a misery with no – confidence life, cannot be found on twitter, which makes it unique in other ways. It takes confident to state a statement which is limited to a certain words, so the sentiment can only be positive, neutral or negative. Nothing goes unidentified or unmatched. There is a lot of drama as well because people still make a mistake of comparing it with social networking sites like facebook. ITS NOT! In common language, it is a dais for every individual to speak which is publicly heard unlike networking websites which restrain you to a particularly closed community. Even “meme” says that if you are feeling absolutely helpless, join twitter & you will be surprised to reduce your own distress with a real-time happening timeline.

Twitter is being used by all sorts comprising of individuals, businesses, corporates etc. There is a sweet strategy of writing for each one of them which if not followed, can bring the internet-influence down. There are also some dozen pointers for businesses/corporates to follow for their brands, listed below: With the help of Twitter;

1) Monitor real-time conversations
2) Extend Customer Service
3) Offer helpful links & headlines
4) Identify issues on early stage
5) Break through communication barriers via engagement
6) Run special deals & promotions
7) Build the brand reputation
8) Find new business opportunities
9) Build in business relations
10) Boost visibility on search engines via keywords
11) Use feedback as real-time testimonials
12) Host Tweet-ups

Usage of twitter can be challenging to explain as it differs from account to account & from individual to individual & even perspective to perspective. It needs to be understood more than explained which can only happen if you figure out the trends for yourself and identify a tweeting pattern for yourself & how you wish to be viewed online.

Twitter possibly is worth more than $10 Billion, current date, as per Forbes. And of course, it is much more worthy when it comes to real-time data which can make a fortune for the one who has an eye for it.

There are many industries which have benefited by the presence on this Social platform, majority of them are B2C, why, because it has helped build an excellent communication channel between brand and customers directly. So, customer service industry stays on top which has gone under a dynamic change. Next to it have a trend of replacing places, so who so ever engages well, gets the reward.
Since the fact to be understood is that, there has been a great paradigm shift from data-driven world to engagement driven. People are fond of interacting online rather than personal meetings, only in some cases its unlikely. Also, we cannot identify real-time emotions into what is written & therefore it is not recommended to look for a date. 🙂
Else-wise, it is highly recommended to have a twitter account and regularly engage with your followers which in-turn will help you increase your own apt.