Essentials for e-commerce

When it comes to e-commerce portals, 1st thing which clicks to our minds is “Online Shopping” & so it is in today’s time. E-commerce has been a bit of a buzz word for the last couple of years now. Trading on the Internet is a hugely complex business and extremely simple at the same time with many aspects to consider when designing a successful ecommerce site. The e-commerce websites are planned with different stages and so when created they stay raw until they are surfed for a while and the developer checks for the client feedback. It should completely coincide with the business model and should have no rest because with almost everything changing in this world drastically, the webpages needs to be updated on every second, every minute… so on & so forth basis. Basically, it is a complex methodology to apply.

The major threats before even penning down a dot for e-commerce websites:

a) If the concept already exists? – Web Analysis should be used.

b) Even if we are targeting the same concept for different region, do we have the scope? – Market Analysis tools is should be used.

c) What you are launching has the demand or not? Is your target audience a particular age group, demographic or generic? – Market Analytics & Surveys should be taken into account.

The reason why the above three things are called threats, rather than stages, is the daily changing world. We all know the story of the biggest Social Media Website “Facebook”, thanks to The Movie – The Social Network. Similarly, every idea is important and even more significant is the implementation and extremely critical is to market and keep a check so as no one hinders the growth.

The essential stages of e-commerce website are:

e-commerce stages

1) Thought – Think upon 100 times

2) Brainstorming – Calculate possibilities over & over again

3) Identifying Audience – Strictly “No” mistakes at this stage

4) Pen the Layout – User-Friendly Interface

5) Market Research – Risk Management

6) Web Analytic’s – Calculate the successful & unsuccessful models till date

7) Content Development – Significant, precise and smart

8) Marketing – Focus on it to the core & spend a lot on it for the start

9) Branding & Merchandising – Good strategy to sustain in a thickly competitive market

It is a viz-a-viz process of and each stage has its own complications. Every stage needs to be given equal attention. Apart from the essentials there are some more things which need to be taken into a fair account. They are:

Research & Strategy:

Key factors here are: Customer Interview, Understanding of the target Audience,  Competitive Analysis, SEO Keywords Search, Managing Objectives & Client Experience

Planning:

Key factors here are: Prioritization of target audience & creating persona’s, Functional Requirements, Content Requirements, Technical Requirements, SEO Requirements, User-friendly interface, Creative Brief

Information Architechure:

Key factors here are: Navigation Tree, Schematic Diagrams, Labeling Architecture, Detailed functional design, User Experience guidelines, Pricing strategies.

By keeping these e-Commerce essentials in mind when drafting the new e-commerce site, a strategic approach can always give the best results no matter what expectations you have today. In the computer savvy world of today, everything of this sort gets the market by Social Media and if the offerings made are good enough, it catches fire. In the end, following a well-rounded e-Commerce site development plan will ensure your new online business keeps customers (and search engines) coming back while opening the door for more expansive growth in the future as the e-tailer landscape continues to evolve.

Not only once built its over and you don’t need to see it for a while or like that but there is a constant process or should I say the e-commerce cycle which needs to be followed to keep in line with the market & to stay the least affected by the competition. On the left hand side, given, is the e-commerce web-cycle, each of the stages in this cycle are significant but the two most crucial ones which needs to be up-to-date are the Usability & Security.

There is a special feature of e-commerce portals, “PAYMENTS”. Now, again going to the 1st stage of thought process & coming over to the integration part, payments section is very crucial & it completely depends upon the kind of portal which is about to be launched and what does it demand to sustain. Like, if it is a online retail store, it will demand all types of payments, such as “payment by Credit Card, Debit Card, Net Banking, Cash on Delivery etc. It should be as user friendly as possible because after one, chooses what to buy, no one has a habit of wasting more than required time. But on the other hand if it is just one thing, such as “book store” or “gemstones”, which fall into different pricing analysis may require different kinds of payment types.

We also have some live examples of such websites which have gained immense popularity and profits  in a very short span of time. To name one of two would be rude but I am sure we all know them very well. Always follow a process/procedure. Shooting in the air would have 1% of the chance of getting a hit. Planning a shoot, has 99% of chance of the hit.

Always remember: “CONNECTING WITH YOUR AUDIENCE IS THE KEY FOR E-COM WEBSITES”

So, give them all reasons to trust you, to befriend with you, love you, accept you.

Planning the Content of Social Media Marketing

The world has seen a whole new pattern of marketing which one could never imagine of a decade ago. Yes, we are talking about the very know SOCIAL MEDIA MARKETING. When there are out-rightly many factors involved while considering the Social Media Marketing, the content and delivery still remains the focused ones.  A well conceived content planning can take the social media marketing to a whole new level &  efforts made can help produce content that is consistently relevant and useful to the audiences. The content planning will help keeping the goals and objectives of the social media strategy in sharp focus, forcing to streamline the marketing messages.

It may also cater to the needs of staying systematic and well-organized for quenching the thirst of being a level up on CMMI levels. There are some areas of focus,

  • The major content which will be published
  • The timing of the content delivery
  • Which websites the posts would scroll and republished
  • Reaching amongst the right group as planned
  • Tracing and tracking of the content via reporting

Plan the content for the Social Media Marketing

There is a  need to know and understand who will be following the content which is being published over the social networks, so that it could be determined as to what these readers want or need to know from the content, what they like and dislike and where they congregate. This should be one way to build the content plan and social media marketing thoughts can surround the  audience’s needs and wants, ensuring that the content stays relevant. To sustain the engagement with the audiences, the content can be broken down to public’s concerns into manageable chunks and space out the inputs across a period of time.

Now we can get into the nuts and bolts of your plan, including specific dates for when the is the content to be published, and to which social networks these will be posted. There will arise a need to build an editorial calendar to lay your content out and give you a clear view of the big picture. It would be useful fact that mapping out the right keywords is extremely necessary so as to be recognized or stand up in a crowd of such numbers.

You should also consider the formats of the content you will be posting, and how often you will be posting these. Tools that automate the posting process allow you to easily plan and program your posts, then automatically take care of sending these for you to the corresponding social networks.One such tool that takes much of the effort out of content planning and posting is Isis Toolbox. This free suite of social networking utilities lets you plan ahead for your content, then automates posting to the popular social networks. This offers excellent advantages and reduces the effort required to roll out your social media marketing activities.

Attending an Issue

The content becomes truly valuable if it helps people solve tricky or persistent problems. Focus on a problem that affects a large part of the target community, then craft content that helps to address these problems. This should form the core of your content plan.

Making Social Media Marketing More Efficient

Following a content plan makes you more efficient at social media marketing. Engaging users requires ample time and enough preparation. Without a plan to guide you through the process, crafting relevant content becomes nothing more than a creative guessing game that threatens to spiral out of control, monopolizing your time and preventing you from effectively responding to market opportunities.

By planning ahead and plotting out how you will engage your users with compelling content, you can realize the benefits and enjoy the rewards of social media.

More to come on Social Media…